Source: The Conversation (Au and NZ) – By Andrea Carson, Associate Professor at La Trobe University. Department of Politics, Media and Philosophy, La Trobe University
When he founded the blog CapitalWeather.com 15 years ago in Washington DC, Jason Samenow was working for the US government as a climate change analyst. A full-time media career was probably the last thing on his mind.
But the blog – which became known as the Capital Weather Gang – gained traction, and was gradually absorbed by The Washington Post.
These days, Samenow is chief meteorologist and weather editor for the Post, where his work is driving audience growth and engagement.
Lawrie Zion caught up with him for a chat about how digital media has changed the way that we connect to the weather, and why it’s wrong for weather editors to leave climate change out of the discussion.
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– ref. Media Files: Washington Post weather editor Jason Samenow on how weather coverage is evolving – and building audience growth – http://theconversation.com/media-files-washington-post-weather-editor-jason-samenow-on-how-weather-coverage-is-evolving-and-building-audience-growth-119811
