The eighth floor of the Tempo building in Jakarta became the setting for a gathering rich with meaning.

What brought together community leaders, politicians, academics, religious figures, journalists, and the family of the late Thom Beanal was not merely a book launch. It was an earnest attempt to revisit the essence of struggle, leadership, and hope for the land of Papua.

The event, which took the form of a discussion and review of a three-volume book series on Thom Beanal, opened with greetings in multiple traditions — from an Amungme war cry to salutations representing all major tribes in Papua.

That gesture alone reflected the very spirit of the man being honoured: a leader who embraced diversity and respected every single man and woman.

The gathering coincided with three historic moments, making it even more significant.

First, it marked exactly 27 years since Thom Beanal, standing before President B. J. Habibie, boldly expressed the heartfelt desire of his people. With courage and clarity, he called for recognition as a nation that wanted to cooperate honestly, peacefully, and democratically.

Second, the event served as a memorial, three years after Beanal’s passing — a man who left a deep imprint on the struggle of Indigenous Papuans.

Third, it celebrated the culmination of two years of work by a writing team, resulting in a trilogy that chronicles the journey of a lay pastor, a tribal chief, and what many now call a “father” to the indigenous Papuan.

From lay pastor to Indigenous defender
Thom Beanal was no ordinary leader. Born on 11 July 1947 into the Amungme tribe in Timika, he completed his education from primary school to a Catholic theological academy, then served as a catechist teacher in Wamena and Paniai and as a lay pastor in several parishes.

Yet behind his calming smile and disciplined demeanour lay a profoundly thoughtful mind.

Witnessing firsthand the human rights abuses and ecological destruction caused by PT Freeport Indonesia, Beanal resigned from his pastoral duties. He felt a more urgent calling: to defend indigenous communities whose lands and lives were being uprooted.

In 1994, he founded LEMASA, the Amungme Traditional Deliberative Council, as a vehicle for indigenous advocacy. Two years later, he took an audacious step — suing Freeport in a New Orleans court. That legal action set a precedent: for the first time, a Papuan had dared to take on a multinational giant on foreign soil.

His fight did not stop there. Beanal went on to push for a one percent allocation of mining revenue for affected communities. Although limited in scope, that achievement brought a measure of justice to people who, for decades, had borne the negative impacts of mining without enjoying the wealth of their own land.

Reform era and a unique role
Entering the reform era, Beanal’s role expanded. Together with other Papuan figures and students, he helped establish FORERI, a forum that channelled Papuan aspirations during the early wave of reform.

When the Papuan Council (Dewan Papua) was formed in 2000, he served as its vice chairman. He later became chairman of the Papuan Traditional Council from 2002 to 2007. Remarkably, President Abdurrahman Wahid — known as Gus Dur, a leader with genuine concern for justice in Papua — appointed Beanal as a commissioner of PT Freeport Indonesia.

Serving until 2018, Beanal found himself in a unique position: an indigenous rights fighter sitting on the board of the very company he had long opposed.

Yet despite those strategic roles, speakers at the book launch event described Thom Beanal as a humble man, disciplined and rich in metaphor. He never offered instant answers.

Instead, he opened spaces for collective reason to search for truth. In every balance of history, he arrived precisely when the Papuan people were not in a good state. And sadly, three years after his passing, the reality facing Papua remains far from encouraging.

A grim reality for Papua today
The presentations at the Tempo building painted a grim picture. Terms like genocide, ecocide, and ethnocide were mentioned as ongoing threats to Indigenous life. Papua’s gold and other natural resources, it was argued, remain mortgaged until 2061 under a contract deemed uncivilised because it ignores the basic rights of the customary landowners.

Suffering, the speakers said, is still the daily bread of Papuans. It is against this backdrop that the three books on Thom Beanal were written — not to lament the past, but to read the present clearly and to weave solutions for the future.

The 47 contributors to the third volume, divided into six sections, provided reflections and testimonies that enrich the books. They came from diverse backgrounds: family members, prominent figures of the Amungme tribe, academics, activists, and religious leaders.

The head of the writing team, Markus Haluk, expressed his highest appreciation to everyone who supported the two year process. Moral support and advice from religious, traditional, and political leaders were cited as a key source of strength.

Special thanks were directed to the book’s reviewers, including Dr Budi Hernawan, Dr Suraya Afiff, Yorrys Raweyai, Inayah Wahid, and Emanuel Gobay, for their critical engagement with the content.

Six strategic demands for the future
More than a launch, the event became a platform for six strategic recommendations and hopes. First, the books should serve as historical source material and references for young Papuans and the wider public. The concern that the struggles of national figures might vanish with time underscores why documentation and dissemination are so urgent.

Without conscious efforts to write and spread the stories of past heroes, dark chapters could repeat, and the sacrifices of predecessors might become meaningless.

Second, the book launch was not meant to be a time for complaining or blaming one another. Instead, it is time to speak honestly about Papua’s current realities and then collectively formulate comprehensive, strategic solutions.

This constructive mindset is a legacy of Beanal’s way of thinking — seeing problems as challenges to be solved, not excuses for despair.

Third, participants were called to continue the prophetic voice exemplified by several great figures. Mentioned were bishops such as Monsignor Staverman, Monsignor Monninghoff, Monsignor Laba Ladjar, Monsignor John Philip Saklil, Father Neles Tebay, Monsignor Yanuarius You, and Monsignor Bernardus Baru OSA.

Among executive leaders, two presidents known for their deep concern for Papua — B. J. Habibie and Gus Dur — were hailed as models of dignified, peaceful struggle. The goal is noble: to save the people, culture, and natural world of Papua, which remains the last remaining lung of the Asia Pacific region. Achieving this requires genuine solidarity across sectors and religions.

Fourth, a firm call was directed at the Indonesian government, especially President Prabowo Subianto and relevant ministers: stop the mortgaging of Papua’s natural wealth, stop the gold theft, and stop the destruction of the universe that is the Papuan people’s home.

The contract binding Papua until 2061 is seen as a form of structural injustice that must be corrected. Rejection of all forms of natural resource pledging for the benefit of a few — especially to foreign parties — was voiced loudly before dozens of attendees.

Fifth, recognition of and respect for the rights of the Papuan people over politics, land, natural resources, and human dignity are non negotiable demands. The threats of genocide, ethnocide, and structural violence must be halted immediately. The absence of genuine recognition of these basic rights has been the root of decades of conflict and suffering in the land of Papua.

Sixth, and perhaps most fundamental, is the call to build honest, peaceful, and democratic negotiations between the Papuan people and the Indonesian government. This is not a new idea. It is precisely what Thom Beanal himself voiced when he stood at the State Palace on 26 February 1999.

He laid before the president the sincere desire of his people, offering equal dialogue based on honesty and peace. Twenty seven years later, the same call must be repeated — proof that a massive homework assignment still lies before the Indonesian government.

Continuing the struggle, not grieving
The subsequent discussion session opened the floor for strategic ideas from participants. The emphasis was that this gathering was not for grieving or lamenting fate, but for continuing the struggle. Attendees were encouraged to step out of their comfort zones and contribute according to their capacities.

An academic might contribute through critical research, a journalist through balanced and in-depth reporting, a politician through pro-people policy advocacy, a religious leader through moral and spiritual reinforcement, and an artist through works that raise awareness.

The event closed with a beautiful, touching metaphor drawn from Thom Beanal himself. He once reflected on the rain that welcomed his funeral in Timika. In his poetic logic, he hoped that the words spoken by those who continue his struggle would water the still thirsty soil of the fight.

The land of Papua, with all its natural wealth and cultural diversity, has long been like an arid field waiting for the rain of justice, recognition, and respect from the wider Indonesians.

A test of national commitment
The gathering at the Tempo building ultimately served as a test of Indonesia’s national commitment. Do we truly want to learn from a figure like Thom Beanal? Can we draw wisdom from the journey of a lay pastor who left his religious duties to pursue social justice? Do we have the courage to admit that for decades, systematic structural injustice has occurred in Papua?

And most importantly, do we possess the political will to stop all forms of exploitation and violence, and to build equal, dignified dialogue?

The trilogy on Thom Beanal, launched that day, is not merely a collection of stories from the past. It is a mirror for understanding today’s reality, and a compass for stepping into the future. It is a document of courage from a child of the nation who chose not to remain silent, despite great risks.

It is a legacy for young Papuans so they do not lose their historical roots, and for young Indonesians outside Papua, so they do not lose empathy and a sense of justice.

In the end, the gathering affirmed that Thom Beanal’s struggle is unfinished. His legacy still needs many hands to carry it forward. Amid threats of genocide, ecocide, and various forms of structural violence, prophetic voices like those modelled by the bishops, priests, and presidents who dared to side with justice are still desperately needed.

Will the Indonesian government listen? Will today’s leaders — including President Prabowo Subianto and his ministers — respond to the call to stop mortgaging natural wealth and to start honest, democratic negotiations? These questions still hang in Jakarta’s hot air, while in Timika, the rain may continue to fall, waiting for the words that can water the still thirsty land.

Laurens Ikinia is a Papuan lecturer and researcher at the Institute of Pacific Studies, Indonesian Christian University, Jakarta. He is also an honorary member of the Asia Pacific Media Network (APMN) in Aotearoa New Zealand, and a contributor to Asia Pacific Report.

Article by AsiaPacificReport.nz

A West Papuan church leader has warned that ongoing killings of young Papuans allegedly by Indonesian security forces have the hallmark of genocide.

Since the start of the year there has been no stop to violent incidents in the Indonesian-ruled Papua region known internationally as West Papua.

Indonesia’s government blames recent violence on armed, pro-independence West Papuan fighters.

However, human rights defenders say the violence is escalating, while the young, indigenous people of West Papua are in the firing line.

High school students shot
Last week a 17-year old Papuan girl was killed as a result of a military operation reportedly targeting civilian mining camps in Tembagapura.

Also last week, several Papuan high school students were shot when tensions flared at a graduation parade through the town of Kobakma in Papua’s central highlands. Police had objected to them wearing the Papuan Morning Star flag — a symbol of the independence movement.

Last month, Indonesia’s National Commission on Human Rights (Komnas HAM) said it was investigating a shooting incident that left up to 12 Papuan civilians dead as the result of an Indonesian military operation in Kembru district. According to human rights researchers, a 5-year old girl and a 77-year old woman were among the dead.

Komnas HAM’s commissioner for monitoring and investigation Saurlin Siagian said it was difficult to ascertain the exact ages of each victim in the Kembru incident, but he told RNZ Pacific that two pregnant women were among those killed.

Earlier in April, five people, including a 12-year old boy, were shot dead in Dogiyai regency in an alleged retaliatory attack by police after a policeman was killed.

The list goes on, stretching back to January — dozens of people reported dead, dozens more people injured and many more people displaced from their villages.

Disturbing pattern
The head of the human rights and justice department of the GIDI Evangelical Church of Indonesia in Papua, Pastor Jimi Koirewa, said there was a disturbing pattern to these attacks.

“The children are being killed, the women are being killed. That is a part of genocide, because the women will give birth to babies, the kids, the children, the youth, they are the future of Papua, and killing them is part of a genocide.

“They’re wiping us out. There will be no more people there standing in Papua. The old people will die gradually,” Pastor Koirewa told RNZ Pacific.

Indonesia’s Foreign Affairs Ministry declined to comment on the pastor’s claim. It said it could not discuss recent incidents while investigations are underway. However, the Human Rights Minister in Jakarta, Natalius Pigai, has admitted the situation is a serious concern.

After a violent year in 2025 — when Komnas HAM recorded 97 violent incidents and armed conflicts in Papua — the situation has deteriorated further this year.

Pigai noted that the country’s independent human rights body has identified 26 cases of violence in Papua from January to April 2026.

“Based on records from both domestic and international sources, there is an escalation. In just under a month, no fewer than 20 people died in 5 incidents in Dogiyai, Yahukimo, Puncak Papua, Timika, and Tembagapura,” Pigai said in a statement on Sunday.

Pigai claimed the government was continuing to seek a peaceful solution that can address the root causes of the conflict.

For the past several years Indonesian security forces in Papua have been engaged in conflict with “armed criminal groups”, their label for Papuan pro-independence fighters within the wider OPM Free West Papua Movement.

Lack of justice: ‘Shooting the people’
Pastor Koirewa said the Indonesian military forces had been amassing in large numbers in recent months.

“There’s so much military deployment coming into Papua and the reason, they said, is they want to get rid of the rebels, OPM, that’s what they call rebels. They said that they want to get rid of the OPM so that development can happen, the government can come and build the land,” Koirewa said.

“But when they come in, they are not shooting the combatant, the OPM, but they are shooting the people. So I see that the it’s escalating.”

Koirewa said police rarely investigated the violent incidents thoroughly, leaving Papuan communities mistrustful of the justice system. The GIDI church has raised its concern with the upsurge in violence.

“Our church, we have no influence in Jakarta at all. We already made some communications through the formal way to Jakarta, yeah, through the our Parliament, let them know what is happening.

“But Jakarta is not responding. They don’t care.

“They just come in with their programme, and they don’t care at all. That’s why the church now is looking for aid outside of our country,” Koirewa said, adding that the aid they sought is for internally displaced people and Papuan schools.

Papuans in poverty
Jakarta has been promoting major agri-business projects in Papua provinces — including oil palm, rice and sugarcane — as well as large scale mining and forestry projects in the interior.

The government argues that increasing development and economic activity raises the standard of living for everyone in Papua.

“Which part of Papua are they developing? Why are the Papuans still the poorest among the whole Indonesian population. They have been for with us about more than 60 years. And why are the Papuans still the Papuans still in poverty?” Koirewa said.

“We see that there has been no output at all. They will only bring more non-Papuans in to take over our land.”

Koirewa said changing demographics due to Indonesian transmigration added to the sense that Papuans were being out numbered in their homeland and facing a bleak future.

“There’s no hope,” he said.

The displacement of Papuan villagers is also a factor, with the latest Internally Displaced Persons update from Human Rights Monitor group saying more than 107,000 West Papuans remain displaced by armed conflict.

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz

Papuan women attending a free speech forum organised by the Dogiyai Student Association in Jayapura have condemned what they describe as ongoing violence against women and children in Papua.

The gathering took place in the Lingkaran Abepura area, Abepura District, Jayapura, on Monday.

Activist Vero Hubi said Papuan women continued to bear the impact of prolonged conflict, including violence, displacement, and the loss of family members.

“I speak on behalf of Papuan women who have become victims of violence, forced displacement, and the loss of loved ones due to the prolonged conflict in Papua,” she said.

“Many Papuan women today live in fear and under constant pressure,” Hubi said.

She stressed that Papuan women would no longer remain silent in the face of continued suffering.

Hubi also drew attention to the condition of internally displaced communities in several conflict-affected regions, saying many women and children had been forced to flee after homes were allegedly occupied by security forces.

Wounded in bomb blasts
She further alleged that some women were wounded in bomb explosions while attempting to protect their children.

According to Hubi, women across Papua will continue speaking out against all forms of violence targeting women and children.

She also urged institutions responsible for women’s and children’s protection to investigate alleged human rights abuses in Papua and publicly release the findings.

“We demand transparency in the investigation process and justice for the victims,” she said.

Another participant, Yustina Butu, spoke about the psychological burden experienced by Papuans, particularly students from Dogiyai living in Jayapura.

Butu called on Dogiyai police to thoroughly investigate and take responsibility for a number of incidents, especially those involving teenage victims in Dogiyai Regency.

She also said alleged acts of violence committed by security personnel against civilians in Yahukimo and Mimika regencies, including against women and children, must be held accountable.

Duty to protect civilians
According to Butu, the duty of the military and police is to protect civilians, yet many civilians have instead become victims of violence.

“We are calling on Dogiyai police to conduct a comprehensive evaluation regarding the shootings of civilians,” she said.

She further urged the Dogiyai Regency administration in Central Papua to work together with police authorities in addressing the cases.

Butu emphasised the role of women as mothers who nurture and raise children, saying both the government and security forces must properly fulfill their responsibilities to safeguard the public.

“We want our children to grow up safely and peacefully — not in fear or exposed to violence and inhumane treatment. We hope the state and the government will hear and consider our demands,” she said.

Republished from Jubi News with permission.

Article by AsiaPacificReport.nz

Indonesian authorities say investigations are underway into an incident in West Papua when a number of people were allegedly injured after police fired shots amid a student graduation event.

Reports from West Papua say seven people suffered injuries when tensions flared at a parade by senior high school graduates through the town of Kobakma in Mamberamo Tengah Regency of Papua’s central highlands on Tuesday, May 5.

The situation reportedly escalated after local people watching the parade, objected to attempts by police officers to stop graduates displaying the West Papuan nationalist Morning Star flag.

Brandishing the flag, or painting school uniforms and personal accessories with a Morning Star symbol, is relatively common across West Papua on graduation day — despite the flag being effectively outlawed by Indonesia.

Video footage obtained by human rights researchers shows a crowd of angry Papuans throwing stones towards police infrastructure. The sound of gunshots follows.

According to Human Rights Monitor, seven West Papuans — including some students — were injured from being shot. The seven were aged between 17 and 24 years old.

Local police said their officers tried to persuade the students not to display the Morning Star, but they were ignored and the situation developed into unrest. Police said that in response they dispersed the crowd using tear gas and fired warning shots into the air.

Security forces on patrol
According to police, a number of people were injured, including police personnel. Security forces, including military, are patrolling the area after the melee briefly descended into rioting and looting at the at Kobakma’s central market.

A spokesperson at the Indonesian Embassy in New Zealand told RNZ Pacific that information it had gathered about the incident indicated the students’ parade had been “infiltrated by another group that provoked to create discord related to an unfortunate incident that happened in the area on the previous day”.

“Local authorities in close relations with civic groups, including church authorities and traditional leaders, are currently trying to conduct a thorough investigation regarding the incident that happens.”

The spokesperson said national and local authorities would focus their efforts to avoid any further “unfortunate similar incidents” happening in the future.

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz

A leader of the United Liberation Movement for West Papua (ULMWP) has called on Indonesian security forces to halt their crackdown on peaceful protest in the wake of this month’s massacres in Dogiyai and Puncak.

Interim president Benny Wenda accused Indonesian authorities of suppressing peaceful action in order to “stoke a cycle of violence in West Papua in order to strengthen their colonial grip over our land”.

“intensified militarisation serves Indonesia’s economic interests,” he said in a statement.

Wenda said the West Papua National Committee (KNPB) had organised “numerous peaceful demonstrations against Indonesian colonialism” since the military (TNI) had “murdered 15 West Papuans in the Puncak massacre” on April 15.

In response, the TNI and Indonesian police had launched a brutal crackdown, dispersing protesters with water cannons, tear gas, and beatings.

“The latest crackdown occurred [on April 27], after protesters gathered in front of the Mimika Dormitory in Waena, Jayapura,” Wenda said.

“They were met by a heavily armed TNI squadron, who broke up the peaceful protest by firing tear gas canisters and blasting activists with water cannons.”

Part of strategy
Wenda said violence committed against the KNPB and allied student protesters was part of Indonesia’s strategy in West Papua.

“By deploying additional troops and establishing new checkpoints, Indonesia protects their investment and creates a pretext for new destructive economic developments,” his statement said.

“Chaos and violence are good for business: this is Indonesia’s reason for keeping hold of West Papua,” he said.

This crackdown demonstrated that democracy did not exist in West Papua.

“We have never been allowed to peacefully voice our demand for self-determination, whether under the Suharto dictatorship or so-called democratic rule,” Wenda said.

“West Papuans will never achieve justice through colonial systems.”

The ULMWP appealed to solidarity groups and their parliamentary allies to apply pressure on Indonesia to “stop this crackdown, withdraw their military, and facilitate a visit to West Papua by the UN High Commissioner for Human Rights”.

“Our own actions are not enough — international pressure is the only language Indonesia understands.”

Indonesian authorities have not responded to these comments by the ULMWP.

Article by AsiaPacificReport.nz

Indonesia’s National Commission on Human Rights says it is investigating deaths of a dozen West Papuans in a military operation.

The commission, known as Komnas HAM, says the incident took place last Tuesday in Kembru District in Puncak regency of Central Papua

Komnas HAM said 12 civilians, including women and children, died as the result of gunshot wounds sustained in an Indonesian military operation.

It said any operation that results in civilian casualties “cannot be justified on any grounds”.

Komnas HAM said that dozens of other civilians suffered serious injuries.

Indonesia’s military told local media its forces killed four Papuan pro-independence militants in an armed exchange in Kembru.

However, the West Papua National Liberation Army has denied that there was any exchange with the Indonesian military in Kembru.

Restraint urged
Urging the head of Indonesia’s military to investigate the incident, Komnas HAM has urged restraint from all parties.

It also urged both Indonesia’s national government and the Papua regional government to ensure measures are taken to protect civilians, treat those injured and recover bodies of those killed.

The human rights body also noted the risk of mass displacement of villagers impacted by the military operation.

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz

Most of Iranian oil — 96.7 percent — is destined for China. If you note this figure, you will realise that the Americans are really trying to choke off the supply of Iranian oil to China by blockading the Strait of Hormuz.

This is a major part of the American containment strategy against China.

Now that America will most likely lose control of the Strait of Hormuz to Iran, they are shifting their attention to the other most critical chokepoint in the world — the Strait of Malacca.

About 80 percent of China’s imported oil has to pass through the Strait of Malacca. Vessels come down the Strait, sail past Singapore which is at the southernmost tip of the Strait, before they swing upwards into the South China Sea to go to the Philippines and East Asia, including China.

The two most important countries which border the Malacca Strait are Indonesia and Malaysia, one on either side of the Strait.

A very interesting development took place on Monday in Washington when the Defence Minister of Indonesia Sjafrie Sjamsoeddin signed a cooperation agreement with US War Secretary Pete Hegseth.

Speculation on details
People are speculating about the details of the agreement:

• Will it allow the Americans to base troops in Indonesia and use Indonesian airspace for their air assets?
• Will American naval vessels be allowed to dock at the old Dutch port of Belawan, near Medan, in Northern Sumatra, which is near the opening to the Strait?
• Will the Malacca Strait now become the focal point in this great power struggle between America and China?
• What will Indonesia’s other BRICs partners, principally China and Russia think of Indonesia’s move in signing this agreement with the Americans?

To spice things up, Indonesian President Probowo Subianto was in Moscow a few days ago meeting with President Putin.

Lim Tean is a Singaporean lawyer, politician and commentator. He is the founder of the political party People’s Voice and a co-founder of the political alliance People’s Alliance for Reform.

Article by AsiaPacificReport.nz

Reports from West Papua say as many as five people have been shot dead in Dogiyai regency in an alleged retaliatory attack after a policeman was killed.

A joint police and military operation was launched in the regency in Indonesia’s Central Papua province to respond to the killing, by apparent stabbing, of a police officer — a Papuan — in Kamu District’s Moanemani town on Tuesday.

According to Papuan news media outlet Suara Papua and the Human Rights Monitor group, security forces are alleged to have indiscriminately opened fire in a series of villages in Moanemani.

The Papua-based human rights and peace NGO Solidaritas Rakyat Papua, cited by Suara Papua, reported that four Papuan civilians including a 12-year-old boy, were shot dead by the security forces, and another four were injured, adding that one police officer was earlier killed and another injured.

However, Human Rights Monitor reported that at least six Papuans were shot dead in the alleged retaliatory operation, while at least two others sustained gunshot injuries.

The Indonesian Embassy in New Zealand confirmed the officer’s death, attributing it to an “armed criminal group”, the government’s label for West Papuan independence fighters.

But it said it was not yet able to confirm further casualties as the incident was still being investigated.

The United Liberation Movement for West Papua (ULMWP) statement claimed on Thursday that at least five Papuans had been killed in the unrest in Dogiyai. The dead Papuans were named in the statement.

The embassy accuses the ULMWP of often claiming its members as civilian casualties.

Human Rights Monitor said the violent crackdowns occurred amid escalating tensions and heavy deployment of security forces across Dogiyai Regency in the past month.

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz

One day in October 2023 I was walking down the supermarket aisle when I saw greenwashing in plain sight.

Fonterra’s Anchor butter was sitting in the chiller with a prominent claim on the packaging that it was Grass Fed.

I knew that Fonterra cows were fed on millions of tonnes of palm kernel. So I decided to do something about it. And today we finally won that battle.

Today, after Greenpeace sued Fonterra under the Fair Trading Act, Fonterra has published a statement admitting its “100% New Zealand Grass Fed” claim breached section 9 of the Act.

Section 9 makes it illegal to “engage in conduct that is misleading or deceptive or is likely to mislead or deceive.” Fonterra has undertaken to not use this label again.

Thus Fonterra, New Zealand’s largest company, a multinational with $26 billion a year in turnover, was today forced to admit it has been deceiving its customers about a key claim it makes about its products — “100% New Zealand Grass Fed”.

Fonterra’s deception
While Fonterra was telling its customers that its Anchor brand butter was “100% New Zealand Grass Fed”, they were telling their milk suppliers that they could feed their dairy cows up to 3kg of palm kernel every day.

That works out at around 20 percent of all the food that a dairy cow eats. In practice dairy producers are probably on average providing about 6 percent to 8 percent of a New Zealand dairy cow’s diet from palm kernel, though it could be up to 20 percent in individual cases.

Palm kernel is one of the products of the palm industry in Malaysia and Indonesia — yes, the same palm industry that is destroying the last of the Southeast Asian tropical rainforests.

A million tonne deception
So on the one hand Fonterra was telling New Zealanders that they should buy Fonterra products because they are natural, 100 percent from New Zealand grass, while at the same time it was giving the green light to its milk suppliers to feed dairy cattle palm kernel from offshore.

And not just a little bit, I mean millions of tonnes of palm kernel.

In fact, Fonterra’s milk suppliers are using so much palm kernel that New Zealand is the world’s largest importer of palm kernel, at around two million tonnes per year, most of which is fed to dairy cattle.

During the period when Fonterra used the “100% New Zealand Grass Fed” label (they state from December 2023 to April 2025), New Zealand imported around three million tonnes of palm kernel, at a cost of around $800 million. Of this, around two and a quarter million tonnes went to Fonterra suppliers.

So not only was Fonterra deceiving their customers that their butter was “100% New Zealand Grass Fed”, but they were doing it on a massive scale. 

It looked like a huge lie in plain sight by New Zealand’s largest company. Someone had to do something.

Off to the Commerce Commission
So standing in the chiller aisle of the supermarket I had an idea — I should complain to the Commerce Commission, as it was a breach of the Fair Trading Act. It was deceptive and misleading advertising.

The Commerce Commission is responsible for the Fair Trading Act so surely they would care that New Zealand’s largest company was misleading millions of New Zealanders about a key claim of their products.

So I sent off my complaint in November 2023, received an automated acknowledgement, and then I waited. And waited.

Finally in June 2024 I chased them up and in July 2024 managed to get a zoom meeting with the relevant Commission investigator. The investigator explained that they had done some kind of investigation and had connected with Fonterra but they were planning to take zero enforcement action. Nothing.

So eight months after my original complaint, with zero effort by the Commerce Commission to contact me, I discovered they planned to do nothing about it.

I was pretty annoyed so I decided to make an Official Information Act (OIA) request to the Commerce Commission to find out what they had done.

Commission wrote Fonterra a letter, Fonterra carried on
And this is where it starts to get pretty interesting. The OIA showed that Commerce Commission investigators had actually done some investigating. Moreover, they had concluded that the label was likely to mislead consumers.

The Commerce Commission wrote to Fonterra in March 2024 stating that the label “may lead consumers to form an overall impression that the cow’s diet comprises of [sic] 100% grass… A reasonable consumer… may not … be aware that up to 8% of a cow’s diet may consist of supplemental non-grass feed… the use of PKE may not be clear to a reasonable consumer.”

If the Commerce Commission found the label was misleading, hence in breach of the Fair Trading Act, what would they do?

The Commission letter to Fonterra stated that “we do not intend to further investigate the complaint made against you at this time”.

So… the Commission wrote them the letter, and nothing else.

Fonterra received the Commerce Commission letter in March 2024 giving the commission’s opinion that the label was likely to be misleading but stating that the commission would take no further action.

And what did Fonterra do? Fonterra just kept using the label.

Greenpeace takes legal action against Fonterra
In late September 2024, we had had enough of the greenwashing by Fonterra and the failure of the Commerce Commission to take action and we initiated legal action ourselves.

Aside from the deceptive advertising issue, Greenpeace has campaigned on palm kernel for years. Palm kernel is driving tropical rainforest destruction in Southeast Asia as well as providing the feed for intensive dairy agribusiness in New Zealand, which is polluting fresh water and producing climate emissions.

We want the dairy industry to cut out palm kernel, and we want New Zealand consumers to know that Fonterra’s dairy products are driving rainforest destruction.

We sued them under the Fair Trading Act, doing the work that the Commerce Commission had failed to do.

This is no small matter for a New Zealand NGO to take on a $26 billion a year multinational corporation. Fonterra employed the law firm Chapman Tripp against us, the biggest law firm in the country.

If we were to lose the case and have costs awarded against us, it could have been disastrous, as both sides knew.

Fonterra stops using the deceptive label
And guess what? In April 2025, six months after we lodged our legal action, Fonterra quietly stopped using the deceptive and misleading “100% New Zealand Grass Fed” label.

And then finally in March 2026, as the court hearing date approached, Fonterra agreed to an out of court settlement in which they admitted they had breached section 9 of the Fair Trading Act by engaging in deceptive and misleading advertising. And they agreed not to use the label again.

We finally made Fonterra admit that they were using tonnes of palm kernel and that their milk is most certainly not 100 percent New Zealand Grass Fed.

Fonterra has a choice about how its milk is produced. It chooses to accept milk produced with palm kernel, chooses to accept destroying rainforests, killing orangutans and birds of paradise.

Multinational corporations are just machines for making money – we need to regulate them
Fonterra deliberately chose to use that misleading label back in December 2023. Presumably they did this to sell more of their products, to maximise profits.

Fonterra chose to keep using the label even after the Commerce Commission told them they thought it was likely to mislead consumers. It was only when Greenpeace took legal action against them that they were forced to change.

Fonterra spouts a lot of nonsense about how it cares for the environment or New Zealanders or whatever. But they are just a machine for making money for their shareholders. The practical benefit of all the corporate talk about “caring” is to avoid proper government regulation.

If we want to align the activities of multinational corporations with society’s values then we have to regulate them, as they will not do it themselves. By design, large corporations do not have “values”. They are just machines for making money, and whether they make money by destroying nature, or not, only depends on the laws under which they operate and whether those laws are enforced.

The Commerce Commission let the biggest corporation in the country get away with deceiving consumers – a deception that was millions of tonnes in size and repeated weekly to every New Zealander who walked down a supermarket aisle. And so that corporation just carried on doing it.

Greenpeace stood up and we won. But it shouldn’t have been up to us.

The role of the government is to act in our collective interest by regulating corporations, not only to make sure they don’t deceive consumers, but to protect a stable climate, to protect the biodiversity of our planet, and indeed to protect life on Earth.