The supermarket trip that led to Fonterra admitting its ‘100% New Zealand Grass Fed’ claim is misleading and deceptive
By Russel Norman One day in October 2023 I was walking down the supermarket aisle when I saw greenwashing in plain sight. Fonterra’s Anchor butter was sitting in the chiller with a prominent claim on the packaging that it was Grass Fed. I knew that Fonterra cows were fed on millions of tonnes of palm ... <a title="The supermarket trip that led to Fonterra admitting its ‘100% New Zealand Grass Fed’ claim is misleading and deceptive" class="read-more" href="https://eveningreport.nz/2026/04/02/the-supermarket-trip-that-led-to-fonterra-admitting-its-100-new-zealand-grass-fed-claim-is-misleading-and-deceptive/" aria-label="Read more about The supermarket trip that led to Fonterra admitting its ‘100% New Zealand Grass Fed’ claim is misleading and deceptive">Read more</a>