NZ Ethical Start-up Company Little Yellow Bird Kicks Off R&D In India

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Little Yellow Bird R&D: In the two acre cotton farm of Kumar of Malisira Village with his daughter (Kay left, Jones right).

Source: LittleYellowBird.co.nz

Little Yellow Bird R&D: In the two acre cotton farm of Kumar of Malisira Village with his daughter (Kay left, Jones right).
Little Yellow Bird R&D: In the two acre cotton farm of Kumar of Malisira Village with his daughter (Kay left, Jones right).

University of Canterbury students Samantha Jones and Lina Kay are travelling through India as part of their research and development for their start up company Little Yellow Bird.

Little Yellow Bird is the first company in New Zealand to sell ethically made organic business shirts.

Jones with women from Singpali Village touring the nearby cotton, ginger and banana crops.
Jones with women from Singpali Village touring the nearby cotton, ginger and banana crops.

“We are committed to ensuring our products are created with sustainability and fair trade practices in mind. We also want to be able to share the story behind our products which is why it is so important for us to meet with our suppliers and the communities that enable us to deliver our products,” Kay says.

Jones and Kay have spent the last week visiting remote villages in the Indian State of Odisha visiting small organic cotton farms.

“The farmers we visited rely exclusively on natural farming techniques including soil quality, natural predator populations and crop rotation. Consequently these farmers have created the ideal ecosystem to develop organic cotton” Jones say.

The online store www.littleyellowbird.co.nz sells business shirts to individuals and corporates. The shirts are made from organic cotton, are manufactured in a fair trade fashion house and profits are re-invested back into community development projects.

“One of the most exciting aspects of our trip was meeting Priya, the first lady Little Yellow Bird was able to sponsor. Priya is currently undergoing a 12month training course which was funded through the sale of our first range of women’s shirts” Kay says.

Women of Pakhanmunda Village (first foreigners to visit this village Jones - centre, Kay - right).
Women of Pakhanmunda Village (first foreigners to visit this village Jones – centre, Kay – right).

Jones will be spending the next three weeks in India working in the fashion house and overseeing the production of the men’s range which is due to be launched before the end of the year.

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Selwyn Manning, BCS (Hons.) MCS (Hons.) is an investigative political journalist with 23 years media experience. He specializes in reportage and analysis of socioeconomics, politics, foreign affairs, and security/intelligence issues. Selwyn has extensive experience as a commentator and has provided live political analysis to a wide range of television and radio organizations broadcasting in New Zealand, Australia and globally including the BBC (Five Live, London) and BBC (World Service). He is currently a correspondent to Australia's FiveAA radio, and is a regular live-on-air panelist on Radio New Zealand's The Panel with broadcaster Jim Mora.

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