Twenty five broadcasters from 13 Pacific countries touched down in Auckland recently for the Pacific Broadcasters conference.

A meet and greet filled with lots of talanoa, networking and healthy debate, the conference was a welcome change from a typical Zoom meeting.

Natasha Meleisea, chief executive of Pacific Cooperation Broadcasting Ltd (PCBL), which operates Pasifika TV, says the conference was about uniting Pacific broadcasters.

“I’ve kind of shared messages today around, it’s never a solo journey. There is strength in the collective and partnerships is really important,” Meleisea says.

“For a very long time we’ve had Pacific voices or Pacific stories being told by non-Pacific. There’s nothing wrong with that.

“However, it’s good to provide a platform where our own Pacific people can share those stories themselves and PCBL, Pasifika TV enables that.”

Vanuatu Broadcasting and Television Cooperation (VBTC) chief executive Francis Herman says that after seeing Vanuatu stories in the hands of overseas productions, story sovereignty is an important point of discussion.

‘Misconstrued a lot of things’
“We’ve noticed that in previous years, people have just flown in, told our stories, misconstrued a lot of things,” says Herman.

“[They’ve] gone for the ratings, gone for the dollars and left us high and dry, and they really haven’t told the real stories. We are the experts in our own culture, our own island, or about our people.”

But Herman says the PCBL partnership has been a “faithful . . . and equal partnership.”

“We haven’t been seen as a very small island developing state or a very small broadcaster. They’ve treated us as equals.

“We tell our own stories. We know our audience better, we know our country better than they do.

“Let’s tell our stories. And I think Pasifika TV has given us that opportunity and that’s why we’ve continued that partnership.”

Story sovereignty major factor for Pacific broadcasters. Video: Tagata Pasifika

Part of that partnership includes training in camera production, operation of Live U units and journalism training, something which Kiri One TV chief executive Tiarite George Kwong deeply values.

“Kiri One just started five years ago . . . and so we are very new in this kind of industry,” Kwong says.

‘Upgrading our skills’
“The idea for the partnership with PCBL is to upgrade our skills so that the news that we produce is up to the standard that people want to listen and watch every day.

“Compared from day one that we started, we have seen the improvement.”

Broadcasters like Mai TV in Fiji have taken the PCBL training one step further, when they acquired the netball rights for the Oceania Netball Series in 2022, their first time to do so.

“We were thinking we cannot do this because you need all the different equipment and costs and things,” says director of Mai TV Stanley Simpson.

“But we spoke with PCBL and they found solutions for us. And through that we were able to take the Oceania Netball series to Tonga, to Samoa and the Cook Islands, which is the first time that we were able to distribute rights from Fiji.

“That empowerment has been really strong. And from the discussions and the inspiring conversations we’ve had with the team at PCBL, it made us look around and realise that we have the best stories in the world in the Pacific.”

Now that their Pacific counterparts are receiving the necessary training and equipment, Meleisea says there is an abundance of Pacific content being produced from their regional partners.

‘A phenomenal feat’
“We went to air in 2016, at that point in time we weren’t getting any content from the Pacific. Fast forward eight years down the track, we’re now getting eight to 10 hours a day from the Pacific, which is a phenomenal feat.

“In order to achieve that, it’s been a slow build. It’s been about providing equipment, providing training, and then providing the infrastructure and the connectivity to enable it.

“So without all of those three things, we wouldn’t have been able to get the content from the region.”

Funded as part of NZ’s Public Interest Journalism project. Republished from Tagata Pasifika with permission.

Article by AsiaPacificReport.nz

After Australia’s misguided attempts at handing over $17.1 of Australian-made television content to the Pacific region last month with programmes such as Neighbours and Border Control, questions have been asked about a $10 million New Zealand grant made in 2018.

At the 2018 Pacific Islands Forum (PIF) meeting in Nauru, New Zealand’s Deputy Prime Minister and Foreign Minister Winston Peters announced that New Zealand would spend $10 million on a Pasifika channel for the region over the next three years.

He said at the time that the plan would improve both the production of more Pacific content, including news and current affairs.

However, little was known of what became of Pasifika TV and today a MFAT spokesperson cleared the air.

“Pasifika TV was established to make New Zealand television content available to Pacific broadcasters,” she told Pacific Media Watch.

“In 2018, Pasifika TV moved from providing eight hours of content a day to become a standalone 24 hr TV channel, as announced by Minister of Foreign Affairs and Trade Winston Peters.

“This provided Pacific broadcasters the choice to recast it in its entirety alongside their own channels or select content to rebroadcast, reducing the operational demands on small broadcasters,” she explained.

As well as that developmental and skills training for staff in the Pacific was progressing at a steady pace.

“In addition, Pacific Cooperation Broadcasting Limited (PCBL) is providing training and development programmes for Pacific broadcasting staff and content creators to increase operational resilience and skills, including journalism, editing and broadcasting,” the spokesperson said.

“PCBL holds an annual regional conference for chief executives of associated broadcasters and has upgraded broadcasters’ decoders to enable high definition quality broadcasts and future online streaming.”

She also made clear what happened to the NZ Institute of Pacific Research (NZIPR) which was disestablished after an independent review in 2018 found it was not achieving its objectives.

“It has been replaced by ministry-commissioned policy-relevant research, focused on enduring or emerging issues facing the Pacific which align with the Ministry’s priorities.

“The research is published on the Pacific Data Hub, a digital repository of Pacific research knowledge hosted by the South Pacific Community (SPC).

Article by AsiaPacificReport.nz

Homegrown Australian television shows to the tune of $17.1 million will be broadcast in the Pacific in a bid believed intended to stymie China’s diplomatic and media rise in the region.

Shows such as The Voice, Border Security, Neighbours and are to be offered as the main fare to people who barely understand Australian culture, although Border Security could cause some animosity to those Pacific people who are denied entry into Australia.

However, some of those critical of the move say the funds could have been better used to develop Pacific broadcasting capabilities, strengthen independent journalism in the region or showcase content more relevant to Pacific audiences.

READ MORE: ‘Neighbours is irrelevant to most Pacific Islanders’

At the 2018 Pacific Islands Forum (PIF) meeting in Nauru, New Zealand’s Deputy Prime Minister and Foreign Minister Winston Peters announced that New Zealand would spend $10 million on a Pasifika channel for the region over the next three years.

He said at the time that the plan would improve both the production of more Pacific content, including news and current affairs.

“The expansion of the Pasifika TV service will dramatically improve the way in which New Zealand content is delivered across the Pacific,” Peters said at the time.

“While the existing service has demonstrated its ability to lift broadcasting and journalism in the region, it is the natural next step to promote the production of more Pacific content, including news and current affairs.”

Australian contrast with NZ approach
In contrast, Australia intends broadcast hours of Australian-made content and bombard the Pacific Islands in a bid to combat China’s charm offensive in the Pacific.

Minister for International Development and the Pacific Alex Hawke said the “PacificAus TV initiative is a terrific demonstration of shared cultural ties and links between Australia and the Pacific”, while Australia’s Foreign Minister, Senator Marise Payne, said: “Having the opportunity to watch the same stories on our screens will only deepen the connection with our Pacific family,” as ABC reported.

However, Jemima Garrett, co-convenor of the Australia Asia Pacific Media Initiative and a former Pacific correspondent for the ABC, said the initiative was a welcome recognition that Australia should have a broadcasting voice in the Pacific, but it needed additional programmes to be fit for purpose.

“Australia needs to talk ‘with’ not ‘to’ our region and include the rich diversity of Australian voices and voices from the region,” Garrett said.

“Watching rich, white people renovate their homes will not ‘deepen the connection’ with the Pacific or overcome perceptions that Australia can be paternalistic. Nor will providing Border Security in a region in which visa access is a sore point.

“If the PacificAus TV initiative is about building relationships, then co-productions made by Australian and Pacific media companies working together are the way to go.

“Currently the initiative does not provide for the involvement of Australia’s Pacific communities or for the involvement of the ABC, SBS or National Indigenous Television or independent producers with an interest in the region,” she said.

‘Lukewarm’ reaction in Fiji
Meanwhile, Shailendra Singh, head of the journalism programme at the University of South Pacific in Fiji, said the reaction to the news in Fiji had been “lukewarm”.

“Money certainly would have been put to better use developing local content,” he said.

“Even if the strategy meets Australia’s geopolitical needs, does it meet the needs of Pacific Islanders? Is Australia putting its needs ahead of the Pacific? These are some of the questions that people are asking,” he said.

“There is already some grumbling about cultural imperialism through media. This on top of long held concerns about the ratio of local versus foreign content.

“Some feel media is already too commercialised. There is already too much sports and entertainment in comparison to news. In Fiji Rugby sevens had been called the opium of the people because of slavish coverage,” he said.

“So even if the strategy meets Australia’s geopolitical needs, does it meet the needs of Pacific Islanders? Is Australia putting its needs ahead of the Pacific?” he asked.

“Money certainly would have been put to better use developing local content. In developing local content one can also develop local journalists and journalism. The benefits are both visible and tangible.

‘Great local analysis’
“Some great analysis written by local journalists have been published. Why was this working model bypassed?” he asked.

“Soft power move? That seems the obvious explanation. What is the gain for Australia in getting Pacific populations hooked on Neighbours?

“It is a bit baffling but no doubt the Australian government has thought over this carefully before unleashing this grand plan on us.

“It is not clear how the Chinese feel about it. They have reserved comment so far,” the academic said.

Dan McGarry, the former media director at the Vanuatu Daily Post newspaper, wrote that the announcement seemed “silly, seen from here”.

“Pacific islanders want news, they want weather updates, especially during cyclone season. But language and cultural differences make shows like Neighbours irrelevant to most islanders. Entertainment wasn’t what we asked for (except for The Voice – everyone loves that).”

The question is whether Australia was trying to curry favour as China is seen to be pandering to the Pacific media.

China regularly pays for Pacific journalists to visit China on see-for-themselves excursions as evidenced by nearly a dozen journalists from print media organisations in the Pacific going on a 10-day tour in Beijing in mid-2016.

Article by AsiaPacificReport.nz

By RNZ Pacific

New Zealand will spend $NZ10 million in the next three years on a Pasifika television channel for the region.

The Pacific Cooperation Broadcasting service would be expanded to include a dedicated channel with New Zealand content.

New Zealand’s Deputy Prime Minister and Foreign Minister Winston Peters announced this at the Pacific Islands Forum in Nauru today, saying the plan would improve both the production of more Pacific content, including news and current affairs.

It would also improve access for free-to-air broadcasters in the Pacific.

Peters said the expansion would include a training programme to support broadcasting and journalism across the region.

Internships, training
It would include equipment, internships and cross-regional training.

-Partners-

“The expansion of the Pasifika TV service will dramatically improve the way in which New Zealand content is delivered across the Pacific,” Peters said.

“While the existing service has demonstrated its ability to lift broadcasting and journalism in the region, it is the natural next step to promote the production of more Pacific content, including news and current affairs.

“Informed open conversation, facilitated by the media, is the backbone of transparent governance.

“This initiative provides an opportunity to support broadcasters throughout the region to contribute to that debate.”

This article is republished under the Pacific Media Centre’s content partnership with Radio New Zealand.

Article by AsiaPacificReport.nz