Pacific Media Watch Newsdesk

Three years ago, New Zealand Prime Minister Jacinda Ardern campaigned on kindness and transformation.

As New Zealand heads to the voting booths this month, Te Ao host Moana Maniapoto on Māori Television sat down with the Leader of the Labour Party and asked her about the big issues facing Māori.

Te Ao editors: “We reached out to the leaders of both Labour and National but Judith Collins was unavailable.”

Article by AsiaPacificReport.nz

New Zealand children use a lot less Kiwi media than they used to. New research shows its Netflix, YouTube and TikTok engaging their eyeballs big time these days. If our kids screen out our local media, what does the future hold for them?

The news media seized on one startling stat in New Zealand on Air’s latest survey of how children use the media here.

Nearly 90 percent of the 1100 children aged between 10 and 14 surveyed had seen content that had upset them in the past year – such as animal torture and sexual material.

LISTEN: Kiwi kids screening out local TV media – Mediawatch

There is increasing concern they are seeing a lot more potentially upsetting content at an earlier age these days, thanks to the internet. But when it comes to the media kids choose to use, other survey findings were upsetting for homegrown media.

The five most popular networks kids could name were YouTube, Netflix, Disney Plus, Cartoon Network and Nickelodeon – none of them local.

The survey found websites and apps were more popular than television. Children are watching much more video on overseas platforms such as YouTube and Netflix than the kids who were surveyed the same way six years ago.

TikTok did not exist in New Zealand back then – now its the most popular social media platform for kids (Tiktok is a video sharing mobile app created in China eight years ago, only launched outside China in 2017 on major mobile phone platforms and in the US in August 2018).

Real bad news
But the real bad news for New Zealand broadcasters is that it is only one of several global online platforms more popular than old fashioned TV with kids here today.

YouTube (51 percent) and Netflix (47 percent) have the highest daily reach and children spend the longest time watching content there. Of local options, TVNZ 1, with 16 percent daily reach and TVNZ 2 at 15 percent, have the highest reach – but two thirds of the children surveyed couldn’t name a favourite locally-made show.

That is also a dilemma for NZ On Air which spends more than $15 million of public money a year on locally-made programmes and content for New Zealand children.

Back in 2016 it launched a review of its spending when TV1, TV2 and TV3 began backing away from screening children’s shows – even when the taxpayer was picking up the tab for making them.

TV3 – as it was then – shunted its local kids shows onto a slot on its sister channel Four – and they disappeared altogether when MediaWorks canned that channel for the reality TV showcase Bravo.

These days it screens Keeping up with the Kardashians and Dance Mums UK in the after school slots.

The only free-to-air TV channel showing kids shows after school anymore is Māori TV. On Wednesdays for example, it airs youth shows Grid and Swagger, followed by its long running show in te reo: Pūkana.

‘None of us are shocked’
“None of us are shocked by what’s in this research,“ said Nicole Hoey, chief executive of Cinco Cine Film Productions. maker of Pūkana and many other local programmes.

“In terms of the research it’s already old once it’s published in terms of the world we now work and live in. The last time this research was done was six years ago. It’s great research but it’s too far apart,“ she said.

Two years ago, NZ On Air launched an online children’s programme platform  – HeiHei – now hosted by TVNZ on Demand, in the hope it would attract young digital natives to the local programmes alongside the international ones

But only 49 percent of children aged 6-14 are aware of HeiHei and only 17 percent said they had used it.

Janette Howe is chair of the NZ Children’s Screen Trust (Kidsonscreen), which has long advocated for a kid’s TV channel.

“I think it has to be remembered the children’s local content has basically disappeared from free to air platforms in New Zealand, so there’s no alternative basically,” she said.

“Those international platforms and global shows have a lot of money behind them. They are easy to find and you stick with them because there’s a lot of choice once you’re there. I think for HeiHei to thrive it needs more funding and to be more discoverable and there needs to be more choice of content once kids find it,“ she said.

‘Small seed in garden’
“It’s a very small seed in a very populated garden.”

“At Māori TV programmes are still at the forefront for television. HeiHei uptake isn’t too bad but the reality is it’s got to be aggressively marketed in the digital world,“ said Nicole Hoey, who’s also a former board member at NZ On Air.

“What’s important is the parents and kids in the survey are still saying that they value local content and I think that really we have to work out better how we deliver it to them,“ said Janette Howe.

So will today’s tamariki and rangatai have any interest in local media at all?

Howe said that around the world where there are dedicated children’s channels that are established they are holding their own against the rise of streaming services apps and websites.

“If you have kids in your whānau, you know they don’t watch television. Early in the morning you can see kids that have iPhones and from 12 or 14 months and they know how to touch the screen. They don’t even know how to use a remote control for television,” said Nicole Hoey.

“It’s about getting out in front of kids where ever they are,“ she said.

This article is republished by the Pacific Media Centre under a partnership agreement with RNZ.

Article by AsiaPacificReport.nz

The future of the flagship Māori news show Te Karere is on the line as the New Zealand government proposes to create a single Māori news service run by Māori Television.

The government this week released its much-aniticipated proposals for a major Māori media shake-up, Te Ao Pāpāho Māori, but some of the plans have come as a shock to the industry.

After 38 years on air, Te Karere on TVNZ1 is still the highest-rating Māori news bulletin in Aotearoa New Zealand, so news this week that the government wanted to create a single Māori news service run by Māori Television came as a blow to TVNZ.

READ MORE: Proposed single Māori news services alams journalists – Mediawatch

The state-owned network’s general manager of local content Nevak Rogers said they met with the Te Karere team after the proposal came out.

“It was definitely a shock,” she said.

“We have our annual application for funding for Marae and for Te Karere currently with Te Mangai Paho so we are on tenterhooks here.

“We don’t know what the outcomes of those decisions will be. It’s pretty tense times.”

The Māori media proposals have been in the works for years.

The project covers Māori broadcasting funding agency Te Māngai Pāho, Māori Television and Te Whakaruruhau o Ngā Reo Irirangi Māori which represents 20 iwi radio stations around the country.

In the discussion document out this week – the government said some Māori media outlets struggle to generate and deliver news and that the number of Māori news services funded by Te Māngai Pāho is “not sustainable”.

It wanted to see “an authorative clearing house for news and current affairs content” which would also feature content made by iwi radio stations, who would be in line for extra resourcing.

While Te Karere is aired on TVNZ, it is produced independently with funding by Te Māngai Pāho.

Rogers said she knew money was tight – each news show was made for as little as $9000 – but canning it was not the answer.

“At the moment, the public media review is happening and there has been a lot of talk of plurality of voice and how important that is.

“And yet here we are looking to go in the opposite direction.”

A plurality of Māori voices
Prominent Māori journalist and producer Annabelle Lee Mather agreed.

She said the goverment had poured tens of millions of dollars into the media recently and kept talking about the need for plurality and diversity in the media.

“A single news service for Māori does not achieve that and it also assumes that all our interests, our whakaaro, our lenses are the same and they are not,” she said.

“Māori audiences deserve the same service and diversity as our countrymen.”

The proposal also put Mather in a stressful position.

She leads the weekly Māori current affairs show The Hui on Mediaworks channel Three and said they did not know what it meant for them either.

In any case, she said Te Karere was a legacy and should not be “thrown in the bin on the scrap heap”.

‘Not going to be accepted’
“We have seen too much emphasis and importance being placed on the plurality of voice and so to accept Māori to be minimised and subordinated through one news services while everyone else enjoys a variety of news services, is just not going to, I think, be accepted,” Mather said.

The government was also proposing a Centre for Media Excellence to develop staff and appoint joint members to boards of the Māori Television Service and Te Māngai Pāho.

It recommended a national radio station broadcasting in te reo Māori and making taxpayer-funded content freely available to Māori media.

Iwi media organisations could be funded to contribute as regional news bureaux with “the Māori media ecosystem” having access to all the content, the report said.

Māori Television chief executive Shane Taurima said he supported plurality in Māori media too, but the industry was under-resourced and under pressure.

“What I think is great about the proposals that have been shared is that we will see more resource and more attention given to that fact so that we can create more reo Māori speaking journalists to be able to deliver a diverse news offering,” Taurima said.

A former editor of Te Karere, Taurima said he never wanted to see it go.

Up to the challenge
He did not want to jump the gun but he said if the proposal went ahead, Māori Television would be up to the challenge.

“Can Māori television deliver to expectations? Absolutely yes.

“If the decision is taken for this news hub to be placed in the hands of Māori Television, that Māori Television is supported and backed from a financial and resource perspective and from a community perspective to be able to do a good job of it.”

Te Karere will not go down without a fight, however.

Rogers said if a single Māori news service was what was wanted, TVNZ hoped it could make a bid to run it too.

“I feel like we have been handed the mantle in terms of kaitiakitanga of these taonga and we need to fight as hard as we can to make sure we can maintain them,” she said.

Minister urges calm and kōrero
Māori Development Minister Nanaia Mahuta would not say whether that was possible, but invited TVNZ to talk.

It was too early to say what funding implications the move could have on Te Karere, she said, but she hoped it would not spell the end for the news programme.

“I would hope not … in mainstream media there is the advantage of Te Karere to link into TVNZ and there is one service through Radio New Zealand.”

“TVNZ has been bailed out recently to be able to continue to do what they are doing and I am inviting them to engage in the conversation they want to have.”

The central service would also use news content created in the regions by iwi radio, which would maintain a plurality of Māori voices, she said.

“In the Māori media space, there have been real challenges to ensure that we can continue to contribute to growing and revitalising te reo Māori, providing the diversity of content, but also being responsive to a quickly changing and evolving world in the media sector.”

The discussion document will be open to submissions for the next fortnight.

This article is republished by the Pacific Media Centre under a partnership agreement with RNZ.

Article by AsiaPacificReport.nz