By Agnese Boffano in London

As Meta, TikTok, Instagram and X continue to dominate online social spaces, a new platform called UpScrolled has entered the scene.

It is not built around dances or memes, but instead positions itself as a space promising fewer shadowbans and greater freedom of political expression, particularly for pro-Palestinian voices.

So, what is it exactly, and why are users switching?

UpScrolled was launched in July 2025 by Palestinian-Australian app developer Issam Hijazi.

At first glance, the platform feels familiar. It features an up and down scrolling video feed reminiscent of TikTok, alongside profile pages, comments and direct messaging features similar to Instagram.

The similarities, however, appear to end there. Unlike major platforms where opaque algorithms determine which content is amplified and which is buried, UpScrolled claims to operate differently.

The platform describes itself as a space where “every voice gets equal power”, promising to operate without “shadowbans, algorithmic games, or pay-to-play favouritism”, according to its website.

In an interview with Rest of World, Hijazi said the motivation behind the launch was the overwhelmingly pro-Israel content he saw being promoted on more established platforms following 7 October 2023.

Working for what he described as big tech companies at the time, Hijazi expressed deep frustration.

“I could not take it anymore. I lost family members in Gaza, and I did not want to be complicit. So I was like, I am done with this, I want to feel useful,” he said.

The Tech for Palestine incubator, an advocacy project that funds technology initiatives supporting the Palestinian cause, has publicly backed the platform.

Moderation without the black box
Hijazi said UpScrolled’s content moderation process differs from other social media platforms in that it does not selectively censor particular groups or viewpoints.

Content deemed illegal, such as the sale of narcotics or prostitution, is removed, but when it comes to free speech, the approach is rooted in transparency, ethics and equal treatment.

According to 7amleh, the Arab Centre for the Advancement of Social Media, major tech platforms such as Meta have consistently engaged in a “systemic and disproportionate censorship of Palestinian and pro-Palestinian content”. This includes the removal of posts, restrictions on account visibility and, in some cases, permanent bans.

Throughout the war on Gaza, numerous Palestinian organisations, activists, journalists, media outlets and content creators were targeted over their pro-Palestine views.

Bisan Owda, an award-winning Gaza-based journalist with more than 1.4 million followers on TikTok, is among the most prominent recent examples, whose account was reportedly permanently banned earlier this week — but has now been reinstated after a global outcry.

Critics argue that censorship concerns extend beyond the Palestinian issue, affecting other sensitive topics, including criticism of US government policies such as Immigration and Customs Enforcement (ICE).

High profile commentators critical of the Trump administration have reported what they describe as a systematic effort to remove or suppress their videos and content.

It’s Bisan from Gaza . . . why the truth is so dangerous.     Video: AJ+

Users flock to UpScrolled
Users frustrated with big tech’s control over online narratives have increasingly turned to the new platform.

UpScrolled has reached number one in the social networking category of Apple’s App Store in both the US and the UK.

As of Tuesday, the app had been downloaded around 400,000 times in the US and 700,000 times globally since its launch. An estimated 85 percent of those downloads occurred after January 21 alone, according to data from marketing intelligence firm Sensor Tower.

The Palestinian-founded app has also seen a surge in downloads following the recent acquisition of TikTok by American billionaire Larry Ellison, a co-founder of Oracle.

Ellison is a prominent supporter of Israel and maintains close ties with Israeli Prime Minister Benjamin Netanyahu. He has also financially backed the Israeli military, including a $16.6 million donation made during a 2017 gala organised by the Friends of the Israeli Forces.

The timing of UpScrolled’s rise has therefore not gone unnoticed. The platform appears to have capitalised on widespread frustration and anger over biased content moderation, offering an alternative built around transparency and user control.

The app remains a work in progress, with users having reported crashes and server overloads amid its rapid growth over the past week.

Still, UpScrolled poses a challenge to dominant platforms and highlights a growing appetite for social media spaces that give users greater control over what they see and share.

Republished from the Middle East News Agency (MENA) and The New Arab.

This article was first published on Café Pacific.

Meta, the giant social media corporation, has “unpublished” Green Left’s longstanding Facebook page, which had tens of thousands of followers.

We had been regularly posting stories, videos and photographs on the page from our consistent reporting of the news and views that seldom get into the mainstream media.

But our recent interviews with veteran Palestinian freedom fighter Leila Khaled have resulted in what appears to be a 10-year ban, imposed without warning, nor an avenue of appeal.

Khaled, 79, is a member of the Palestinian Council (Palestine’s parliament) and a member of the Popular Front for the Liberation of Palestine. She lives in political exile in Jordan.

She is recognised as the Che Guevara of Palestine; she has enormous respect from Palestinians and millions of progressive people around the world.

The Facebook banning came shortly after Zionist organisations combined with right-wing media (SkyNews and the Murdoch media) to pressure Labor to say it would prevent Khaled from addressing Ecosocialism 2024 — a conference GL is co-hosting in Boorloo/Perth in June — by not only denying her a visa, but even banning her from speaking by video link.

Multiple visits
As GL reported, the excuse for such political censorship is, as the Executive Council of Australian Jewry alleged in its letter to Labor, that allowing Khaled to speak “would be likely to have the effect of inciting, promoting or advocating terrorism”.

This is nonsense.

Khaled has visited Britain on multiple occasions over the past few years. Israel issued her a visa to visit the West Bank in 1996.

She has visited Sweden and South Africa and, on one of her multiple visits, met Nelson Mandela (once also labelled a “terrorist” by the West), who warmly welcomed her.

A growing number of human rights activists, academics, journalists and community leaders have protested against this blatant political censorship. Their statements are here and we urge you to join in by sending us a short statement.

Khaled told GL the real reason for this censorship is to “make us shut up about what Israel is doing in Gaza and the West Bank today”.

Meta has been exposed for carrying out “systematic online censorship”, particularly of Palestinian voices.

Suppression of content
In December 2023, Human Rights Watch (HRW) documented “over 1050 takedowns and other suppression of content on Instagram and Facebook that had been posted by Palestinians and their supporters, including about human rights abuses”.

Meta did not apply the same censorship to pro-Zionist posts that incited hate and violence against Palestinians.

HRW noted that “of the 1050 cases reviewed for this report, 1049 involved peaceful content in support of Palestine that was censored or otherwise unduly suppressed, while one case involved removal of content in support of Israel”.

Other studies have described the systematic “shadow banning” of pro-Palestinian posts on Facebook and Instagram.

AccessNow, which defends the “digital rights of people and communities at risk” reports that Meta is “systematically silencing the voices of both Palestinians and those advocating for Palestinians’ rights” through arbitrary content removals, suspension of prominent Palestinian and Palestine-related accounts, restrictions on pro-Palestinian users and content, shadow-banning, discriminatory content moderation policies, inconsistent and discriminatory rule enforcement.

Social media corporations, such as Meta and Elon Musk’s X (formerly Twitter), exercise a lot of power to manipulate people’s social and political views. This power has grown exponentially as more people access their news, views and information online.

Break this power
The search for ways to break this power will go on.

In the meantime there is one way readers can break the social media bans and restrictions on GL’s voice-for-the-resistance journalism: become a supporter and get GL delivered to you.

It has always been a struggle to keep people-power media projects alive. But GL has been going since 1991 and, with your help, we will not let the giant social media corporations silence us.

Republished with permission from Green Left.

Article by AsiaPacificReport.nz

It is a response to digital era changes in technology, viewing and advertising — but also the consequence of political choices.

“I can see that I’ve chosen a good night to come on,” TVNZ presenter Jack Tame said mournfully on his stint as a Newstalk ZB panelist last Wednesday.

The news that TVNZ news staff had been told to “watch their inboxes” the next morning had just broken.

It was less than a week since Newshub’s owners had announced a plan to close it completely in mid-year and TVNZ had reported bad financial figures for the last half of 2023.

The following day — last Thursday — TVNZ’s Midday News told viewers 9 percent of TVNZ staff — 68 people in total — would go in a plan to balance the books.

“The broadcaster has told staff that its headcount is high and so are costs,” said reporter Kim Baker-Wilson starkly on TVNZ’s Midday.

On chopping block
Twenty-four hours later, it was one of the shows on the chopping block — along with late news show Tonight and TVNZ’s flagship weekly current affairs show Sunday.

“As the last of its kind — is that what we want in our media landscape . . . to have no in-depth current affairs show?” said Sunday presenter Miriama Kamo (also the host of the weekend show Marae).

Consumers investigator Fair Go — with a 47-year track record as one of TVNZ’s most popular local shows — will also be gone by the end of May under this plan.

If Newshub vanishes from rival channel Three by mid year, there will be just one national daily TV news bulletin left — TVNZ’s 1News — and no long form current affairs at all, except TVNZ’s Q+A and others funded from the public purse by NZ on Air and Te Mangai Paho.

Tellingly, weekday TVNZ shows which will carry on — Breakfast and Seven Sharp — are ones which generate income from “partner content” deals and “integrated advertising” — effectively paid-for slots within the programmes.

TVNZ had made it known cuts were coming months ago because costs were outstripping fast-falling revenue as advertisers tightened their belts or spent elsewhere.

TVNZ executives had also made it clear that reinforcing TVNZ’s digital-first strategy would be a key goal as well as just cutting costs.

Other notable cut
So the other notable service to be cut was a surprise — the youth-focused digital-native outlet Re: News.

After its launch in 2017, its young staff revived a mothballed studio and gained a reputation for hard work — and then for the quality of its work.

It won national journalism awards in the past two years and reached younger people who rarely if ever turn on a television set.

Reportedly, the staff of Re: News staff is to be halved and lose some of its leaders.

The main media workers’ union E tū said it will fight to save jobs and extend the short consultation period.

Some staff made it plain that they weren’t giving up just yet either and would present counter-proposals to save shows and jobs.

In a statement, TVNZ said the proposals “in no way relate to the immense contribution of the teams that work on those shows and the significant journalistic value they’ve provided over the years”.

Money-spinners
But some were money-spinners too.

Fair Go and Sunday still pull in big six-figure live primetime TV audiences and more views now on TVNZ+. Its marketers frequently tell the advertisers that.

TVNZ chief executive Jodi O’Donnell knows all about that. She was previously TVNZ’s commercial director.

So why kill off these programmes now?

Mediawatch’s requests to talk to O’Donnell and TVNZ’s executive editor of news Phil O’Sullivan were unsuccessful.

But O’Donnell did talk to Newstalk ZB on Friday night.

“I’ve been quite open with the fact that there are no sacred cows. And we need to find some ways to stop doing some things for us to reduce our costs,” O’Donnell told Newstalk ZB.

“TVNZ’s still investing over $40 million in news and current affairs — so we absolutely believe in the future of news and current affairs. But we have a situation right now that our operating model is more expensive than the revenue that we’re making. And we have to make some really tough, tough decisions,” she said.

“We’ll constantly be looking at things to keep the operating model in line with what our revenue is. Within the TVNZ Act it’s clear that we need to be a commercial broadcaster, We are a commercial business, so that’s the remit that we need to work on.

“Our competitors these days are not (Newstalk ZB) or Sky or Warner Brothers (Discovery) but Google and Meta. These are multi-trillion dollar organisations. Ninety cents of every dollar spent in digital news advertising is going offshore. That’s 10 cents left for the likes of NZME, TVNZ, Stuff and any of the other local broadcasters.”

Jack Tame also pointed the finger at the titans of tech on his Newstalk ZB Saturday show.

Force of digital giants ‘irrepressible’
“Ultimately the force of those digital giants is irrepressible. Trying to save free-to-air commercial TV, with quality news, current affairs and local programming in a country with five million people . . .  is like trying to bail out the Titanic with an empty ice cream container. I’m not aware of any comparable broadcast markets where they’ve managed to pull it off,” he told listeners.

But few countries have a state-owned yet fully-commercial broadcaster trying to do news on TV and online, disconnected from publicly-funded ones also doing news on TV and radio and online.

That makes TVNZ a state-owned broadcaster that serves advertisers as much as New Zealanders.

But if things had panned out differently a year ago, that wouldn’t be the case now either.

What if the public media merger had gone ahead?
A new not-for-profit public media entity incorporating RNZ and TVNZ — Aotearoa New Zealand Public Media (ANZPM)  — was supposed to start one year ago this week.

It would have been the biggest media reform since the early 1990s.

The previous government was prepared to spend more than $400 million over four years to get it going.

Almost $20 million was spent on a programme called Strong Public Media, put in place because New Zealand’s media sector was weak.

“Ailing” was the word that the business case used, noting “increased competition from overseas players slashed the share of revenue from advertising.”

But the Labour government killed the plan before the last election, citing the cost of living crisis.

The new entity would still have needed TVNZ’s commercial revenue, but if it had gone ahead, would that mean TVNZ wouldn’t now be sacrificing news shows and journalists?

“Nobody’s surprised. Surely nobody is surprised that this ecosystem is not sustainable any longer. Something radical had to change,” Tracey Martin — the chair of the board charged with getting ANZPM up and running — told Mediawatch.

“I don’t have any problem believing that (TVNZ) would have had to change what they were delivering. But would it have been cuts to news and current affairs that we would have been seeing? There would have been other decisions made because commerciality . . . was not the major driver (of ANZPM),” Martin said.

“That was where we started from. If Armageddon happens — and all other New Zealand media can no longer exist — you have to be there as the Fourth Estate — to make sure that New Zealanders have a place to go to for truth and trust.”

What were the assumptions about the advertising revenue TVNZ would have been able to pull in?

“[TVNZ] was telling us that it wouldn’t be as bad as we believed it would be. TVNZ modeling was not as dramatic as our modeling. We were happy to accept that [because] our modeling gave us a particular window by which to change the ecosystem in which New Zealand media could survive to try and stabilise,” Martin told Mediawatch.

The business case document tracked TVNZ revenue and expenses from 2012 until 2020 — the start of the planning process for the new entity.

By 2020, a sharp rise in costs already exceeded revenue which was above $300 million.

And as we now know, TVNZ revenue has fallen further and more quickly since then.

“We were predicting linear TV revenue was going to continue to drop substantially and relatively quickly — and they were not going to be able to switch their advertising revenue at the same capacity to digital,” Martin said.

“They had more confidence than we did,” she said.

The ANZPM legislation estimated it as a $400 million a year operation, with roughly half the funding from public sources and half from commercial revenue.

TVNZ’s submission said that was “unambitious”.

“If the commercial arm of the new entity can aid in gaining more revenue to reinvest into local content and to reinvest into public media outcomes, all the better,” the chief executive at the time Simon Power told Mediawatch in 2023.

“It was a very rosy picture they painted. They had a mandate to be a commercial business that had to give confidence to the advertisers and the rest of New Zealand but they were very confident two years ago that this wouldn’t happen,” she said.

In opposition, National Party leader Christopher Luxon described the merger as “ideological and insane” and “a solution looking for a problem”.

He wasn’t alone.

But if that was based on TVNZ’s bullish assessments of its own revenue-raising capacity — or a disregard of a probable downturn ahead, was that a big mistake?

“I won’t comment for today’s government, but statements being made in the last couple of days about people getting their news from somewhere else; truth and trust has dropped off; linear has got to be transferred into the digital environment . . . none of those things are new comments,” Martin told Mediawatch.

“They’re all in the documentation that we placed into the public domain — and I asked the special permission, as the chair of the ANZPM group, to brief spokespersons for broadcasting of the Greens, Act and National to try and make sure that everybody has as much and as much information as we could give them,” she said.

Media and Communications Minister Melissa Lee said this week she was working on proposals to help the media to take to cabinet.

“I don’t give advice to the minister, but I would advise officials to go back and pull out the business case and paperwork for ANZPM — and to look at the submissions and the number of people who supported the concept, but had concerns about particular areas,” Tracey Martin told Mediawatch.

“Don’t let perfection get in the way of action.”

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz

By Colin Peacock, RNZ Mediawatch presenter

There is mounting pressure on tech titans Google and Facebook to pay local news media to carry their news online.

Google has already done deals with some for its News Showcase, but other big names in news are still trying to get the platforms to pay — and the government is hinting it could force the issue soon.

“Are you putting the hard word on them to secure deals to pay for content? Are you going to legislate?” Newshub Nation host Simon Shepherd asked Willie Jackson last weekend, putting the hard word on the broadcasting and media minister.

“Are you putting the hard word on them to secure deals to pay for content? Are you going to legislate?” Newshub Nation host Simon Shepherd asked Willie Jackson a week ago, putting the hard word on the broadcasting and media minister.

“I’m trying really hard. I have said to them, [in] three months let’s see the deals in the marketplace,” the minister replied.

For years local news media have griped about getting very little from the platforms distributing their stuff to huge audiences  — and profiting from it.

The thing most likely to persuade the tech titans to pay local newsmakers is the likelihood of the government forcing the issue with legislation — and this was the first time that a government minister had set any kind of deadline publicly.

‘I want to see fairness’
“I want to see some fairness. I want to see all these Kiwi news organisations looked after . . and these big players have the funding and the resourcing to be able to do that,” Willie Jackson told Newshub Nation.

Some of the deals that have been done were revealed earlier this month when Google launched the local version of its News Showcase service, now available via Google’s websites and apps.

The first Kiwi outlets ever to get regular payments from Google for that include The New Zealand Herald’s owner NZME and its subscriber subsidiary BusinessDesk, RNZ, online sites Scoop and Newsroom and the Pacific Media Network. There is also a handful of local outlets too like Crux, which serves the Southern Lakes region, and Kapiti News.

“It’s part of our commitment to continuing to play a part in what we see as a very important shared responsibility to ensure the long term sustainability of public interest journalism in New Zealand,” Google’s local country representative Carolyn Rainsford told RNZ’s Gyles Beckford recently.

Broadcasting Minister Willie Jackson described that as “a good start, but not enough” — while the Spinoff’s founder Duncan Grieve was also underwhelmed.

He reckoned it was actually Willie Jackson that Google had in mind with the Showcase launch “to create a sense that Google is now a solid and public spirited ally to the news industry”.

For now, Google News Showcase is far from a comprehensive or compelling service for Kiwis. It offers nothing from our biggest national news producer Stuff or other big names in news like TVNZ and Newshub — or smaller outlets such Allied Press and The Spinoff.

Bargaining collectively
Several publishers — including Stuff — have banded together with the News Publishers Association to bargain collectively with Google and Meta (the parent company of Facebook).

Earlier this year the Commerce Commission gave them permission to negotiate a deal for a 10-year period.

So how’s that going?

“We can’t comment much on the status, but we are engaging with the NPA,” was all Google’s regional head of partnerships Shilpa Jhunjhunwala would tell RNZ earlier this month.

A recent report by the Judith Nielsen Institute estimate Google and Facebook paid Australian media companies about A$200m last year.

“Unfortunately an interview won’t be possible,” Google New Zealand told Mediawatch last week (without explaining why).

Instead they gave us a statement attributable to Caroline Rainsford, country director Google New Zealand:

“We are proud of the launch of Google News Showcase and continuing our conversations with other local news media businesses.”

“We can’t give you any kind of commercial numbers because they’re all commercial and in confidence,” Google’s regional head of partnerships Shilpa Jhunjhunwala told RNZ’s Gyles Beckford earlier this month.

When pressed, she said Google’s global commitment to News Showcase was $1 billion over three years.

“But beyond that, we’re not able to share anything specific to New Zealand,” she said.

Why is there no deal with other New Zealand news publishers yet?

‘No serious offers on table’
“Those negotiations are underway, but neither of those companies have put any serious offers on the table,” Stuff chief executive Sinead Boucher told Mediawatch.

She said the Australian deals were their benchmark.

“What we produce is very similar kind of content and we operate in very similar markets. We’d be looking for payments that equate to more like NZ$40 million to $50 million a year into the industry here,” she said.

“I think the government and Minister Jackson have made clear that the government expect fair deals to be done — and that they are prepared to legislate in the near term to ensure that happens,” she said.

“The only way to materially address this is to create an environment where we can negotiate fair commercial payment from these giant multinationals who have built their businesses entirely off content created by other people,” she said.

“You could think of any search term and put it into Google and look down the results and see that a new story created by somebody is part of the results. What we are focused on negotiating a commercial payment for that content in the same way that you would for any other product,” she said.

“If you invested in a car and someone started running it as a taxi, you would expect them to compensate you for that — not to build their own business without recognising your investment,” Boucher told Mediawatch.

“Our problem is that these platforms are very reluctant to come to the table and have a fair negotiation. That’s why the sort of legislation has been needed in Australia and other countries and also here in New Zealand,” she said.

The tale across the Tasman.

For more than a decade, he chaired the Australian Competition and Consumer Commission (ACCC) Australia’s competition regulator.

“It was fraught at times, but we presented the report to government in mid-2019 and they accepted the recommendation to have a News Media Bargaining Code six months later. It was legislated in February 2021. That’s pretty quick in terms of policy development in Australia,” Sims told Mediawatch.

“Google’s done a deal with essentially all media businesses. Meta has only done a deal with media businesses which that employ 85 percent of (Australia’s) journalists. It’s crucial that . . . it’s widely shared and you need legislation so that everybody has the ability to bargain.

“I know for a fact that the payments were well in excess of A$200 million — so NZ $40 million to $50 million sounds absolutely the right number to be spread across all media,” he said.

“Google and Meta were required to bargain with all eligible media businesses — and if they could not reach agreement, then arbitration would come into place. The threat of that evened up the bargaining power,” he said.

“The second component was that if Google and Meta did a deal with one media player, then they were required under law to do a deal with all media players. So their choice was either have no media content on their platform, or do deals,” he said.

“They chose to do deals with media companies because there’s value to them,” he said.

Arbitration threat needed
“I’m a bit concerned that in New Zealand you don’t have arbitration at the end of the negotiation period negotiations fail,” he said.

A Google officer once told me struggling news media pleading for “compensation” were like redundant drivers of horse-drawn carriages and rickshaws expecting today’s taxi drivers to pay them.

“No, that’s completely wrong. This is not like the car taking the place of the horse and carriage or smartphones taking the place of Kodak film because Google and Facebook don’t produce any journalism. So they haven’t taken the place of media, because they’re just not in the media business,” Rod Sims told Mediawatch.

“For Google to be a good search engine, it needs to bring in media into its search just about every time. But they don’t need any particular media company. So only by the News Media Bargaining Code could you even up the bargaining power,” he said.

“Unless we get payment for media that’s being taken and used for free, we’ll have a lot less media and less media harms society,” he said.

“It’s not up to me to tell the New Zealand government what to do, but my advice would be to pass the Australian News Media Bargaining Code,” he said.

This article is republished under a community partnership agreement with RNZ.

Article by AsiaPacificReport.nz