Major Garrett (which apparently is a real name belonging to a real guy who works for 60 Minutes) told the CBS audience that “Netanyahu attributes the reputational harm to Israel almost entirely to social media, which he calls the eighth front of the war”.

“This is yours, right?” asked Netanyahu, picking up Garrett’s phone. “You’re not immune either. Because you can penetrate this machine, you can penetrate this little instrument, and you can say about Major Garrett anything you want.

“And I can paint you as a monster. And if I say it often enough, enough people will believe it.”

According to a Pew survey published last month, 60% of U.S. adults viewed Israel unfavorably, up nearly 20 points in four years. Israeli Prime Minister Benjamin Netanyahu says the rise of social media is a major reason for this decline. https://t.co/QP4ESNtjGq pic.twitter.com/miCEwFYLX3

— 60 Minutes (@60Minutes) May 10, 2026

“We have seen the deterioration of the support for Israel in the United States almost – I would say, it correlates almost 100 percent with the geometric rise of social media,” said Netanyahu, adding, “We have several countries that basically manipulated social media.

“And they do it in a clever way. And that’s something that has hurt us badly.

“Israel is besieged on the media front, on the propaganda front, and we’ve not done well on the propaganda war,” the prime minister lamented.

Netanyahu stresses the need for more propaganda     Video: Caitlin Johnstone

Netanyahu has been repeatedly stressing the need for more aggressive propaganda manipulation as public opinion of Israel plummets worldwide.

Earlier this year he told The Economist that “I’d like to do everything I can to fight the propaganda war waged against us,” complaining that “we’ve been using cavalry against f-35s, because they’ve flooded the social networks with the fake bots and many other things.”

Despite having the entire Western political-media class bending over backwards to protect Israel’s image, Netanyahu consistently frames his country’s struggle for narrative control as a brave little David figure standing up against the colossal Goliath of anti-Zionist social media users.

Last year the Israeli leader claimed that Israel was losing the propaganda war because “there are vast forces arrayed against us,” denouncing “the algorithms of the social network that are driving a lot of everything else”.

Here Netanyahu admits that TikTok and X are weapons of war   Source: Shayan Nikzad

In a meeting with American social media influencers last year, the prime minister spoke of how vital the forced sale of TikTok had been for Israeli information interests, and said that Elon Musk could help facilitate Israeli PR on the X platform as well.

“We have to fight back. How do we fight back? Our influencers,” Netanyahu said. “We have to fight with the weapons that apply to the battlefields in which we’re engaged, and the most important ones are on social media.”

Of course, the possibility of Israel improving its public image by simply murdering fewer people and doing fewer evil things is never even considered. It is taken as a given that shoving pro-Israel messaging down everyone’s throat is the only way to sway public opinion in a positive direction.

It is under this framing that Israel has again massively increased its propaganda budget for the year, after having massively increased it from what it was the year before.

The Jerusalem Post reports the following:

“Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis.

“Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — more than four times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.

“The unprecedented expenditure comes as survey after survey shows declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.”

So you know how you’re already seeing an insane amount of pro-Israel propaganda and running into aggressive Zionist trolls online? You can expect that to get a whole lot worse.

If you saw a guy spending 730 million dollars on media operations to manipulate people into thinking he is not an asshole, what could you reasonably conclude about that guy’s personality? https://t.co/giH4e1vYUY

— Caitlin Johnstone (@caitoz) May 5, 2026

Narrative manipulation has served Israel well over the years, but there’s a limit to how much propaganda can accomplish. If I walked up to you and spat in your face, there’s no amount of verbiage I could throw at you to convince you I’m actually a nice person.

There’s only so much carnage people can watch on their phones before you can no longer convince them it’s not what it looks like.

The propaganda has already hit a point of diminishing returns, and soon it’s going to start having a reverse effect. People are going to start hating Israel for all the evil things it’s been doing, and then hating it even more for all its in-your-face perception management operations to manipulate their thoughts and feelings.

At some point the hasbarists are themselves going to inadvertently become anti-Zionist propaganda agents, just because they make Israel look so creepy with the way they’re always trying to stick their rapey fingers into everyone’s mind.

The truth can only be concealed and distorted for so long.

Caitlin Johnstone is an Australian independent journalist and poet. Her articles include The UN Torture Report On Assange Is An Indictment Of Our Entire Society. She publishes the website Caitlin Johnstone and Caitlin’s Newsletter. This article is republished with permission.

Article by AsiaPacificReport.nz

COMMENTARY: By Andrew Brown

Here is a reliable indicator that you are being managed rather than informed.

When the story gets complicated, when the real cause of your pain points uncomfortably toward power, toward allies, toward the architecture of foreign policy that cannot be questioned, the Murdoch press reaches for a scapegoat.

And so, as Australians watch fuel prices surge by approximately 40 percent, a direct consequence of the US-Israeli strikes on Iran closing the Strait of Hormuz, as ABC News has itself reported, the editors and columnists of News Corp’s Australian outlets have a different culprit in mind.

Not Netanyahu. Not Trump. Not the war that has sent energy markets into convulsions and supply chains into chaos. Not the illegal military campaign that blocked one of the world’s most critical shipping arteries and sent insurance premiums for tankers into the stratosphere.

No, their preferred villain is Chris Bowen.

Australia’s Climate Change and Energy Minister Chris Bowen, who did not bomb Iran. Chris Bowen, who does not set the global price of oil. Chris Bowen, whose energy policies, right or wrong, are entirely debatable on their merits, has precisely nothing to do with a US-Israeli military campaign that closed the Strait of Hormuz and triggered the worst fuel price shock in years.

The Bowen beat-up is not journalism. It is misdirection of the most deliberate and dishonest kind. It is the Murdoch press doing what it does most reliably and most effectively — running cover for power, redirecting the public’s legitimate anger toward a safe domestic target, and keeping the real architecture of the crisis, the geopolitical decisions, the alliance commitments, the illegal war, safely out of frame.

Because here is what the Murdoch press will not tell you, and what the mainstream media in general has failed to say with anything like the clarity the situation demands.

Australians are paying more for fuel because a war closed the Strait of Hormuz.

Doh!

That war was launched on February 28 of this year by the United States and Israel against Iran.

It was not sanctioned by the United Nations Security Council. It was not authorised by any provision of international law that serious legal scholars recognise as applicable. It was not preceded by any meaningful consultation with allies, including Australia, whose economies would absorb its consequences.

It was a unilateral act of military aggression by the most powerful country on earth and its primary regional client, conducted because they had the weapons to do it and had calculated, correctly, that nobody with the power to stop them would try.

Puppet on a string
And when it happened, Prime Minister Anthony Albanese went on the ABC’s 7:30 programme and told Sarah Ferguson that what Australia supported was the American decision to stop Iran getting nuclear weapons and to address Iran’s role in destabilising the region.

Read that answer carefully. It is not an answer about Australian interests. It contains no reference to Australian sovereignty, Australian economic security, or the fuel price increase already beginning when those words were spoken.

It is a recitation, clean, fluent, almost word for word, of the American and Israeli justification for the strikes, delivered in the Prime Minister’s voice, on Australian public television, as though it represented Australia’s own sovereign and independently arrived at conclusion, which it didn’t.

He later described Australia’s contribution to the conflict as “constructive”. He has since said he wants more certainty about the war’s objectives and acknowledged there needs to be an end point.

This is the man who endorsed the war before its objectives had been defined, now asking what they are.

Managed complicity and Murdoch
This is what managed complicity looks like up close. You sign on. You use the ally’s language. You call it constructive. And then, when the consequences arrive in the form of 40 percent fuel price increases and small businesses collapsing under freight surcharge pressure, you allow the media ecosystem you have never seriously challenged to redirect the public’s fury at your own Energy Minister.

The Murdoch press is doing its job. That job is not to inform Australians.

That job, in this specific context, on this specific story, is to protect the US-Israeli alliance from the accountability it deserves and to ensure that the legitimate rage of a population being economically punished for decisions made in Washington and Jerusalem never finds its proper target.

The proprietor of that press empire has spent decades cultivating proximity to exactly the power centres that prosecuted this war.

Murdoch newspapers in the United States were among the most consistent cheerleaders for the military adventurism that set the conditions for what is now unfolding. His Australian mastheads take their foreign policy cues from a worldview that treats American and Israeli strategic interests as essentially synonymous with the interests of the English-speaking world.

That worldview is not Australia’s sovereign foreign policy. It is an ideology dressed as common sense, distributed at scale through the country’s most-read newspapers, and deployed most aggressively when the connection between geopolitical decisions and domestic pain threatens to become too obvious to ignore.

Chris Bowen did not block the Strait of Hormuz. A war did.

An illegal war. Conducted without Australian consent. Endorsed by an Australian Prime Minister on national television, using the language of the people who started it.

And the newspapers owned by a man whose commercial and ideological interests align entirely with the people who started it are telling you it is the Energy Minister’s fault.

That is not a coincidence; it is the system working exactly as designed.

The question is whether Australians are going to keep letting it work.

Article by AsiaPacificReport.nz