Major Garrett (which apparently is a real name belonging to a real guy who works for 60 Minutes) told the CBS audience that “Netanyahu attributes the reputational harm to Israel almost entirely to social media, which he calls the eighth front of the war”.

“This is yours, right?” asked Netanyahu, picking up Garrett’s phone. “You’re not immune either. Because you can penetrate this machine, you can penetrate this little instrument, and you can say about Major Garrett anything you want.

“And I can paint you as a monster. And if I say it often enough, enough people will believe it.”

According to a Pew survey published last month, 60% of U.S. adults viewed Israel unfavorably, up nearly 20 points in four years. Israeli Prime Minister Benjamin Netanyahu says the rise of social media is a major reason for this decline. https://t.co/QP4ESNtjGq pic.twitter.com/miCEwFYLX3

— 60 Minutes (@60Minutes) May 10, 2026

“We have seen the deterioration of the support for Israel in the United States almost – I would say, it correlates almost 100 percent with the geometric rise of social media,” said Netanyahu, adding, “We have several countries that basically manipulated social media.

“And they do it in a clever way. And that’s something that has hurt us badly.

“Israel is besieged on the media front, on the propaganda front, and we’ve not done well on the propaganda war,” the prime minister lamented.

Netanyahu stresses the need for more propaganda     Video: Caitlin Johnstone

Netanyahu has been repeatedly stressing the need for more aggressive propaganda manipulation as public opinion of Israel plummets worldwide.

Earlier this year he told The Economist that “I’d like to do everything I can to fight the propaganda war waged against us,” complaining that “we’ve been using cavalry against f-35s, because they’ve flooded the social networks with the fake bots and many other things.”

Despite having the entire Western political-media class bending over backwards to protect Israel’s image, Netanyahu consistently frames his country’s struggle for narrative control as a brave little David figure standing up against the colossal Goliath of anti-Zionist social media users.

Last year the Israeli leader claimed that Israel was losing the propaganda war because “there are vast forces arrayed against us,” denouncing “the algorithms of the social network that are driving a lot of everything else”.

Here Netanyahu admits that TikTok and X are weapons of war   Source: Shayan Nikzad

In a meeting with American social media influencers last year, the prime minister spoke of how vital the forced sale of TikTok had been for Israeli information interests, and said that Elon Musk could help facilitate Israeli PR on the X platform as well.

“We have to fight back. How do we fight back? Our influencers,” Netanyahu said. “We have to fight with the weapons that apply to the battlefields in which we’re engaged, and the most important ones are on social media.”

Of course, the possibility of Israel improving its public image by simply murdering fewer people and doing fewer evil things is never even considered. It is taken as a given that shoving pro-Israel messaging down everyone’s throat is the only way to sway public opinion in a positive direction.

It is under this framing that Israel has again massively increased its propaganda budget for the year, after having massively increased it from what it was the year before.

The Jerusalem Post reports the following:

“Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis.

“Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — more than four times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.

“The unprecedented expenditure comes as survey after survey shows declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.”

So you know how you’re already seeing an insane amount of pro-Israel propaganda and running into aggressive Zionist trolls online? You can expect that to get a whole lot worse.

If you saw a guy spending 730 million dollars on media operations to manipulate people into thinking he is not an asshole, what could you reasonably conclude about that guy’s personality? https://t.co/giH4e1vYUY

— Caitlin Johnstone (@caitoz) May 5, 2026

Narrative manipulation has served Israel well over the years, but there’s a limit to how much propaganda can accomplish. If I walked up to you and spat in your face, there’s no amount of verbiage I could throw at you to convince you I’m actually a nice person.

There’s only so much carnage people can watch on their phones before you can no longer convince them it’s not what it looks like.

The propaganda has already hit a point of diminishing returns, and soon it’s going to start having a reverse effect. People are going to start hating Israel for all the evil things it’s been doing, and then hating it even more for all its in-your-face perception management operations to manipulate their thoughts and feelings.

At some point the hasbarists are themselves going to inadvertently become anti-Zionist propaganda agents, just because they make Israel look so creepy with the way they’re always trying to stick their rapey fingers into everyone’s mind.

The truth can only be concealed and distorted for so long.

Caitlin Johnstone is an Australian independent journalist and poet. Her articles include The UN Torture Report On Assange Is An Indictment Of Our Entire Society. She publishes the website Caitlin Johnstone and Caitlin’s Newsletter. This article is republished with permission.

Article by AsiaPacificReport.nz

SPECIAL REPORT: By Wendy Bacon and Yaakov Aharon

On February 12 this year, former prime minister Scott Morrison’s principal private secretary Yaron Finkelstein, and former Labor NSW Treasurer Eric Roozendaal, met in the plush 50 Bridge St offices in the heart of Sydney’s CBD.

The powerbrokers were there to discuss election strategies for the astroturfing campaign group Better Australia 2025 Inc.

Finkelstein now runs his own discreet advisory firm Society Advisory, while also a director of the Liberal Party’s primary think-tank Menzies Research Centre. Previously, he worked as head of global campaigns for the conservative lobby firm Crosby Textor (CT), before working for Morrison and as Special Counsel to former NSW Premier Dominic Perrottet.

Roozendaal earned a reputation as a top fundraiser during his term as general secretary of NSW Labor and a later stint for the Yuhu property developer. He is now a co-convenor of Labor Friends of Israel.

The two strategists have previously served together on the executive of the NSW Jewish Board of Deputies, where Finkelstein was vice-president (2010-2019) and Roozendaal was later the chair of public affairs (2019-2020).

Better for whom?
Better Australia chairperson Sophie Calland, a software engineer and active member of the Alexandria Branch of the Labor party attended the meeting. She is a director of Better Australia and carries formal responsibility for electoral campaigns (and partner of Israel agitator Ofir Birenbaum).

Also present at the meeting was Better Australia 2025 member Alex Polson, a former staffer to retiring Senator Simon Birmingham and CEO of firm DBK Advisory. Other members present included another director, Charline Samuell, and her husband, psychiatrist Dr Doron Samuell.

Last week, Dr Samuell attracted negative publicity when Liberal campaigners in the electorate of Reid leaked Whatsapp messages where he insisted on referring to Greens as Nazis. “Nazis at Chiswick wharf,” Samuell wrote, alongside a photograph of two Greens volunteers.

The Better Australia group already have experience as astroturfers. Their “Put The Greens Last” campaign was previously directed by Calland and Polson under the entity Better Council Inc. in the NSW Local government elections in September 2024.

The Greens lost three councillors in Sydney’s East but maintained five seats on the Inner West Council.

But the group had developed bigger electoral plans. They also registered the name Better NSW in mid-2024. By the time the group met for the first time this year on January 8, their plans to play a role in the Federal election were already well advanced.

They voted to change the name Better NSW Inc. to Better Australia 2025 Inc.

Calland and Birenbaum
Group member Ofir Birenbaum joined the January meeting to discuss “potential campaign fundraising materials” and a “pool of national volunteers”. Birenbaum is Calland’s husband and member of the Rosebery Branch of the Labor Party.

But by the time the group met with Finkelstein and Roozendaal in February, Birenbaum was missing. The day before the meeting, Birenbaum’s role in the #UndercoverJew stunt at Cairo Takeaway cafe was sprung.

This incident focused attention on Birenbaum’s track record as an agitator at Pro-Palestine events and as a “close friend” of the extreme-right Australian Jewish Association. The former Instagram influencer has since closed his social media accounts and disappeared from public view.

The minutes of the February meeting lodged with NSW Fair Trading mention a “discussion of potential campaign management candidates; an in-depth presentation and discussion of strategy; a review and amendments of draft campaign fundraising materials”. All of this suggests that consultants had been hired and work was well underway.

The group also voted to change Better Council’s business address and register a national association with ASIC so they could legally campaign at a national level.

On March 4, Calland registered Better Australia as a “significant third party” with the Australian Electoral Commission. This is required for organisations that expect their campaign to cost more than $250,000.

Three weeks later, Prime Minister Albanese called the election, and Better Australia’s federal campaign was off to the races.

Labor or Liberal, it doesn’t matter…
According to its website, Better Australia’s stated goals are non-partisan: they want a majority government, “regardless of which major party is in office”.

“In Australia, past minority governments have seen stalled reforms, frequent leadership changes, and uncertainty that paralysed effective governance.”

No evidence has been provided by either Better Australia’s website or campaigning materials for these statements. In fact, in its short lifetime, the Gillard Labor minority government passed legislation at a record pace.

Instead, it is all about creating fear.  A stream of campaigning videos, posts, flyers and placards carrying simple messages tapping into fear, insecurity, distrust and disappointment have appeared on social media and the streets of Sydney in recent weeks.

Wentworth independent Allegra Spender wasted no time posting her own video telling voters she was unfazed, and for her electorate to make their own voting choices rather than fall for a crude scare campaign.

Spender is accused of supporting anti-Israel terrorism by voting to reinstate funding for the United Nations aid agency UNRWA. Better Australia warns that billionaires and dark money fund the Teal campaign, alleging average voters will lose their money if Teals are reelected.

It doesn’t matter that most Teal MPs have policies in favour of increasing accountability in government or that no information is provided about who is backing Better Australia.

Anti-Green, too
The anti-Greens angle of Better Australia’s campaign sends a broad message to all electorates to “Put the Greens Last”. It aims to starve the Greens of preferences. The campaign message is simple: the Greens are “antisemitic, support terrorism, and have abandoned their environmental roots”.

It does not matter that calls unite the peaceful Palestine protests for a ceasefire, or that the Greens have never stopped campaigning for the environment and against new fossil fuel projects.

Better Australia promotes itself as a grassroots organisation. In February, Sophie Calland told The Guardian that “Better Australia is led by a broad coalition of Australians who believe that political representation should be based on integrity and action, not extremist or elite activism”.

It has very few members and its operations are marked by secrecy, and voters will have to wait a full year before the AEC registry of political donations reveals Better Australia’s backers.

It fits into a patchwork of organisations aiming to influence voters towards a framework of right-wing values, including

“support for the Israel Defence Force, fossil fuel industries, nationalism and anti-immigration and anti-transgender issues.”

Advance Australia (not so fair)
Advance is the lead organisation in this space. It campaigns in its own right and also supports other organisations, including Minority Impact Coalition, Queensland Jewish Collective and J-United.

Advance claims to have raised $5 million to smash the Greens and a supporter base of more than 245,000. It has received donations up to $500,000 from the Victorian Liberal Party’s holding company, Cormack Foundation.

In Melbourne, ex-Labor member for Macnamara, Michael Danby, directs and authorises “Macnamara Voters Against Extremism”, which pushes voters to preference either Liberals or Labor first, and the Greens last. Danby has spoken alongside Birenbaum at Together With Israel rallies.

The message of Better Australia — and Better Council before it — mostly aligns with Advance. These campaigns target women aged 35 to 49, who Advance claims are twice as likely to vote for the Greens as men of the same age.

The scare campaign targets female voters with its fear-mongering and Greens MPS, including Australia’s first Muslim Senator Mehreen Faruqi, and independent female MPS with its loathing.

Meanwhile, Advance is funded by mining billionaires and advocates against renewable energy.

Labor standing by in silence
Better Australia is different from Advance, which is targeting Labor because it is an alliance of Zionist Labor and LIberal interests. Calland’s campaign may be effectively contributing to the election of a Dutton government. In the face of what would appear to be betrayal, the NSW Labor Party simply stands by.

The NSW Labor Rules Book (Section A.7c) states that a member may be suspended for “disloyal or unworthy conduct [or] action or conduct contrary to the principles and solidarity of the Party.”

Following MWM’s February exposé of Birenbaum, we sent questions to NSW Labor Head Office, and MPs Tanya Plibersek and Ron Hoenig, without reply. Hoenig is a member of the Parliamentary Friends of Israel and has attended Alexandria Branch meetings with Calland.

MWM asked Plibersek to comment on Birenbaum’s membership of her own Rosebery Branch, and on Birenbaum’s covert filming of Luc Velez, the Greens candidate in Plibersek’s seat of Sydney. Birenbaum shared the video and generated homophobic commentary, but we received no answers to any of our questions.

According to MWM sources, Calland’s involvement in Better Australia and Better Council before that is well known in Inner Sydney Labor circles. Last Tuesday night, she attended an Alexandria Branch meeting that discussed the Federal election. She also attended a meeting of Plibersek’s campaign.

No one raised or asked questions about Calland’s activities. MWM is not aware if NSW Labor has received complaints from any of its members alleging that Calland or Birenbaum has breached the party’s rules.

After all, when top Liberal and Labor strategists walk into a corporate boardroom, there is much to agree on.

It begins with a national campaign to keep the major parties in and independents and Greens out.

• MWM has sent questions to Calland, Finkelstein, and Roozendaal, regarding funding and the alliance between Liberal and Labor powerbrokers but we have yet to receive any replies.

Wendy Bacon is an investigative journalist who was professor of journalism at UTS. She has worked for Fairfax, Channel Nine and SBS and has published in The Guardian, New Matilda, City Hub and Overland. She has a long history in promoting independent and alternative journalism. She is not a member of any political party but is a Greens supporter and long-term supporter of peaceful BDS strategies.

Yaakov Aharon is a Jewish-Australian living in Wollongong. He enjoys long walks on Wollongong Beach, unimpeded by Port Kembla smoke fumes and AUKUS submarines. This article was first published by Michael West Media and is republished with permission of the authors.

Article by AsiaPacificReport.nz

A global media watchdog has expressed concern for the safety of an Al Jazeera reporter after false claims by the Israeli military.

The Committee to Protect Journalists (CPJ) said it was concerned for Anas al-Sharif, Al Jazeera Arabic’s correspondent in northern Gaza, after an Israel military spokesperson accused him of “presenting a lie” in his coverage of Israel’s air strike on al-Tabin School on August 10.

The Israeli military claimed al-Sharif was “‘covering up’ for Hamas and Islamic Jihad after Israel killed dozens in its strike on a Gaza City school complex,” said CPJ programme director Carlos Martinez de la Serna.

The strike killed some 100 people in a building housing Palestinians displaced by the war on the besieged enclave.

“Al Jazeera journalists have been paying a devastating price for documenting the war. They and all journalists should be protected and allowed to work freely,” Martinez de la Serna said.

Israel claims Hamas and the Palestinian Islamic Jihad were operating from a mosque in the school complex.

Al-Sharif has been threatened previously over his work and his father was killed on December 11, 2023, in an Israeli air strike on the family home in Jabalia.

CPJ has documented the killing of at least seven journalists and media workers affiliated with Al Jazeera — which Israel has banned from operating inside Israel — since October 7.

‘Blatant intimidation’
In an earlier statement made by the Al Jazeera Media Network, it described the Israeli military views as a “blatant act of intimidation and incitement against our colleague Anas Al-Sharif”.

“Such remarks are not only an attack on Anas’s character and integrity but also a clear attempt to stifle the truth and silence those who are courageously reporting from Gaza.”

Meanwhile, Jordan’s Prime Minister and Minister of Foreign Affairs, Ayman Safadi, has also accused the Israeli government of lying.

“No amount of disinformation by radical Israeli officials spreading lies, including about Jordan, will change the fact that Israel’s continued aggression on Gaza . . .  [is] the biggest threat to regional security,” he said.

In a post on X, Safadi added: “The facts about the horrors this most radical of Israeli governments is bringing upon innocent Palestinian[s] . . .  and the threat of its illegal actions and radical policies to the security and stability of [the] region are so clear and documented.

“No propaganda campaigns, no lies, no fabrications can cover that.”

Article by AsiaPacificReport.nz