The future of Māori radio in Aotearoa New Zealand requires increased investment in both online platforms and traditional airwaves, says a senior manager.

Matthew Tukaki, station manager at Waatea Digital, spoke with Te Ao Māori News about the future of Māori radio.

He said there was an urgent need for changes to ensure a sustainable presence on both AM/FM airwaves and digital platforms.

“One of the big challenges will always be funding. Many of our iwi stations operate with very limited resources, as their focus is more on manaakitanga (hospitality) and aroha (compassion),” Tukaki said.

He said that Waatea Digital had been exploring various new digital strategies to enhance viewership and engagement across the media landscape.

“We need assistance and support to transition to these new platforms,” Tukaki said.

He also highlighted the continued importance of traditional AM frequencies, particularly during emergencies like Cyclone Gabrielle, where these stations served as vital emergency broadcasters.

Report originally by Te Ao Māori.

Article by AsiaPacificReport.nz